Human nature has always been designed to adapt to changing events in the environment. The advancement in technology has allowed the human race to adapt more quickly than ever. With the current ongoing pandemic, many of the conferences and events which have been scheduled for the coming months, have all come to a standstill. But some have been quick to adapt and utilize live streaming technology to host virtual events. Microsoft’s Build developer event and the Adobe Summit are just a few examples.
By basic definition, a virtual event is an online event that involves people interacting in a virtual environment rather than a physical location. There are different subsets under virtual events but the one that’s been most popular among brands and corporations is the virtual conference format. These conferences are conducted by hosting a virtual lobby where attendees can choose sessions and streams to attend by various thought leaders. For brands that have events scheduled for later this year and are still pondering on whether to postpone the event or host it virtually, Communicate has listed down the pros and cons in order to get a better understanding of how the format works.
While virtual events do pose certain limitations, brands and corporations can take advantage of the rapid onset of virtual reality technology to minimize risks and produce more engaging and interactive conferences from the comfort of one’s own home. As time passes, more and more people are beginning to get accustomed to the idea of attending online conferences, so one begs to ask- Will virtual events be the future of the events industry?
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