Ali Cheikhali, Creative Strategy Lead at Google believes that virality isn't meant to be chased. He explains how a holistic content approach that measures out the risks and targets a smaller audience helps extract organic insights. In an exclusive interview to Communicate, Chiekhali debunks myths about viral content while also comparing it to other forms of curating content.
In a post-pandemic world, where the digital age is more dominant than ever, information influences learning and learning leads to behavior change. Marketing now demands brands and advertisers to back up their assumptions about their customers with data and actionable insights. While Effective marketers are already using direct response tactics to abstract data for re-targeting and segmentation. Others are keeping up with all the latest trends.
Where going viral might seem like the most attractive offer in the beginning it comes with its set of challenges. Ali Cheikhali, Creative Strategy Lead at Google, discusses how a holistic content approach is better than chasing virality. Cheikali was a part of a panel discussion hosted by Dubai Media City and Communicate under their DMConnect brunch series.