The Convenience Gap – What Consumers in Saudi Arabia Want to Do With Their Time

Facebook shares a four-part video series unveiling fascinating insights about consumer trends and habits in Saudi Arabia at a time when truly understanding consumers in the Kingdom is key to becoming future-ready.

Indeed, Saudi Arabia is one of the world’s fastest-growing markets and is putting its best foot forward in globalization. In this context, the Facebook KSA Research’s findings are particularly relevant and meaningful, showing, among other strategic data points, that, according to 82% of consumers in Saudi Arabia, more homegrown brands and businesses are becoming well known around the world; and 67% agree that the Kingdom is now more connected to the rest of the world than ever before.

This first video focuses on the convenience gap, showing how, as life feels more hectic, consumers in KSA are more willing than ever to pay for products and services that give them back time and headspace – 90% of them are actively looking for ways to simplify their lives.

To learn more, watch the video:

It also explains the reasons behind this mindset: people in Saudi Arabia want to do the things that actually matter to them - whether that’s being together with loved ones (44%), getting fit (51%), learning new skills for a new career (54%), or giving back to their community (25%). They have dreams, and time is the currency they need to realize them.

This series is based on in-depth, extensive research conducted by Facebook IQ and Ipsos in 14 markets under the title “Emerging Trends: The Forces Shaping the Future Today.” To understand the conditions that enable people to build for the future today, read the full study here.