January 26, 2022
How Azadea Used Instagram Reel Ads to Raise Awareness Around Its New Digital Marketplace and Drive Key Performance Metrics
“Any brand looking to scale or raise awareness in a new market has to leverage Meta’s ad platforms. With this test, we were able to explore the performance of new formats like Reel Ads and to clearly identify how Meta ad platforms’ attribution helps drive three key objectives for us: upper-funnel branding, top of mind awareness, and incremental revenue – all of which are key for any brand aiming to grab market share.” – Shaheer Usmani, Head of e-Commerce Marketing & Analytics at Azadea Group
