Search Results for : Zain

Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to adapt with this transition.

Snapchat has launched ‘Swipe up to call’, a new feature exclusive to users in the Middle East, which will make it easier for customers to connect with businesses through the platform. Swipe up to call literally allows customers to make a direct phone call with a business they see advertised on Snapchat – with no […]

Auto enthusiast, movie buff and ardent Disney, Spielberg and Steve Jobs fan, Colin Gottlieb is also the CEO of Omnicom Media Group EMEA and Chairman of OMD Worldwide. When he visited Dubai last month, we caught up with him to talk advertising, business and movies.  On why he was in Dubai I am responsible for […]

Zainab Imichi Alhassan, co-founder of POP Communications, on taking our roles as communicators seriously At the age of twenty-two, I started working in public relations in the United Arab Emirates. Five years later, I now run my own agency. While the path has been filled with its challenges, as is with any serious and fulfilling […]

Following an extensive multi-agency review process, Zain Group, a Middle Eastern mobile operator headquartered in Kuwait, has appointed OMD as its new strategic media-buying partner effective immediately. The account was previously managed by Mindshare. This is the first telco account win for OMD on a regional level. Just recently, J. Walter Thompson was reappointed as […]

Following a pitch process initiated in Q3 2018, Zain Kuwait has selected incumbent J. Walter Thompson as its creative and communication partner. Commenting on the appointment, Najla Al Eisa, manager corporate communication and branding department says in a statement, “We value our brand and consumers more than anything, and as such believe that the creativity […]

The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up with their favorite TV drama series and spend more time with their near and dear ones. It’s also that time of year when television and digital screens are bombarded with commercials. […]

This report addresses the important trends that impact the FMCG sector during the holy month of Ramadan in the MENA region, what marketing strategies FMCG brands adopt to connect with consumers, how FMCG brands measure the success of Ramadan-centric campaigns and, last but not the least, how FMCG marketers and advertisers need to catch up […]

Following issues of brand safety, measurability, data privacy and transparency, tech giants – mostly Facebook – have got themselves in hot water. Just last month Facebook chief Mark Zuckerberg appeared in front of the US Senate over the Cambridge Analytica scandal. Around the same time, users started a #DeleteFacebook movement with users deleting their account. […]

Ramadan is a peak period for advertisers with 23 percent of TV ad spends being spent in the Holy Month according to Ipsos 2017 research. During this time, video consumption also increases, YouTube reports. Why YouTube? According to Ipsos reports last year, Ramadan viewership on YouTube over the last three years has increased threefold in […]

(Ali Al-Zahid, CEO of Zain Iraq with Naji Bolous MD of Memac Ogilvy Beirut) Memac Ogilvy has partnered Zain Iraq, part of Zain Group to offer communication services following a lengthy review with competitors. Held at Zain Iraq headquarters in Baghdad, the signing ceremony was attended by senior executives from Zain Iraq and Memac Ogilvy […]

After a 17-year long stint at Mindshare MENA, Nizar Abou Saab has decided to leave the agency “to explore new avenues to further his personal career growth,” according to industry sources. Abou Saab has spent most of his career at the agency across its offices, including the UAE, KSA, Iraq, Bahrain and Qatar. During his […]

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around the globe since 2006 that measures the share of voice and campaign effectiveness. Owned and operated by video ad tech company Unruly, the chart tracks and ranks the most popular videos […]