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Search Results for : Women

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LEAD with ABG
February 24, 2021
Nishe Consulting Appointed Auditors for UAE Media Measurement RFP Process
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People
February 23, 2021
MEPRA Learnings: the Bold and the Brave in the Podcast Market
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People
February 22, 2021
Meet Ines Blanfuney
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Culture
January 28, 2021
Google Arts & Culture Helps Preserve Maslawi Cultural Landmarks Using Technology
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Industry
January 14, 2021
The TikTok Year in Review, Celebrating 2020 Creative Excellence in MENA
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People
December 09, 2020
Twitter Announces #BestofTweets 2020 in MENA
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People
November 29, 2020
Everything to Know About Google's First Startup Accelerator Program In MENA
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Facebook Hub
Masterminds
November 19, 2020
How Centrepoint Used Facebook to Boost Sales in Saudi Arabia at a Lower Cost
People
November 05, 2020 How Gaming Is Powering On in MENA as a Strong Marketing Channel

Interested in the fast-growing gaming community in the region? Communicate spoke with Mathew Pickering, Managing Director at gaming and esports communications agency Power League Gaming, to break it down for you. What does PLG do, exactly? Power League Gaming connects brands with Arabic gaming and esports audiences, primarily across MENA, of which 30% of the […]

Industry
October 14, 2020 Google Launches Program to Accelerate Economic Recovery in MENA

Google pledges to mentor local businesses and help them grow online in the UAE, especially those in retail and tourism. Google announced today ‘Grow Stronger with Google’, a new program to accelerate the MENA region’s economic recovery through digital transformation, by offering digital tools, training, and financial grants to support local businesses and job seekers. […]

Industry
October 06, 2020 Findings from the 12th Arab Youth Survey

Launched in 2008, the Annual ASDA’A BCW Arab Youth Survey is the largest survey of its kind of the Middle East and North Africa region, covering its largest demographic – the youth. The findings of the survey provide governments, the private sector, civil society and academia with insights into the hopes, concerns and aspirations of […]

Industry
September 22, 2020 What Will The Future Shopper Look Like?

Global e-commerce consultancy, Wunderman Thompson Commerce releases the 4th edition of their Future Shopper report. The report seeks to identify trends in consumers’ digital buying behaviors, with the aim of helping to influence organizations’ strategies and to ensure that they are ready for the consumer and the channels of the future. Here are the key […]

Culture
September 17, 2020 The Origins of Emojis

Emojis are more important than you think. They’re not just a bunch of pictorial responses you use when your friends share funny texts or videos. They’re a constantly evolving, complex, robust form of digital language that aims to give representation to every community on our planet. 30 years from now, history will look back at […]

Industry
September 09, 2020 How Having a Purpose Changes the Way Brands Do Business

Deepa Vaidyanathan, Head of Communications – IMEA at Procter and Gamble, explains why brands should care about being purpose-driven, and how to do that the right way. How would you define a purpose-driven brand? At P&G, we believe in being a force for good and a force for growth. As a company, we want to […]

Industry
July 26, 2020 More Than Half of the People on Earth Now Use Social Media

In their newly released Digital 2020: July Global Statshot Report, socially-led creative agency We Are Social and social media management firm Hootsuite indicate that a whopping 3.96 billion people use social media today – that’s, for the first time, more than 50% of the global population in absolute terms, but in fact 65% of the […]

Industry
July 09, 2020 What It Feels Like for a Girl

Last June, Procter and Gamble launched the “New Brave” campaign for Always Arabia. The content-driven piece, meant to celebrate the resilience of women during these challenging times, is in line with the P&G’s focus on positioning itself as a force for good. Deepa Vaidyanathan, Head of Communications – IMEA at Procter and Gamble, tells Communicate […]

People
June 15, 2020 Why It Helps for Brands to Be Brave

Stephen George, CEO & Founder of California-based Surkus, a platform that connects businesses with consumers, talks about the importance of brands standing in solidarity with people during social situations. “For once. Don’t do it.” Nike’s message in its recent ad campaign flips its long-standing tagline, with powerful results. The brand was one of the first big […]

Industry
April 21, 2020 How RAKEZ Reached Out to Women Entrepreneurs

Ras Al Khaimah Economic Zone smartly activated LinkedIn to promote its new BusinessWomen Package. Last year, Ras Al Khaimah Economic Zone (RAKEZ) – that currently houses over 15,000 multinational companies from more than 100 countries, covering over 50 industries – decided to focus on the promising women empowerment segment. The resulting package, and the marketing […]

Industry
March 29, 2020 What We Need From our Leaders in Tech Right Now

Rania Zalami, Area Director for India & Middle East at Meltwater, explains what being a female leader in tech means today. To say that there are few female leaders in the Middle East’s tech world is an understatement, but Rania Zalami is one of them – and the first Arab woman to fully take ownership […]

Industry
March 22, 2020 Brand Communications During Times of Crisis

People seek clarity and guidance from businesses as well during times of crisis. Eimear Lambe, Director of Twitter Next, EMEA and Stephanie Terroir, Head of Twitter Next, MENA, share tips on what brands should keep in mind while communicating with their audience during these troubling times.  Since the emergence and subsequent outbreak of COVID-19, there […]

Industry
March 09, 2020 Diversity, Doubt and Dialogue: The Road to Building Authentic Empowerment

By Nisha Patel, Head of Xaxis MENA talks about the need to keep the topic of gender diversity an ongoing conversation and not just during a special occasion.  The value of gender equality in businesses is proven, with inclusive companies reporting 19% higher innovation revenue than others. However, despite its benefits, this issue is too often only […]

Culture
March 08, 2020 Her Impact

International women’s day takes place on March 8th every year to celebrate women’s rights and inspire people to act in the ongoing fight for gender equality. The theme for this year is #EachforEqual which is to remind everyone that it’s on each and every individual to help create a gender-equal world. History cites the origins of international […]

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