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Culture
January 13, 2021 Our Favorite Backgrounds to Use on Zoom Calls
Communicate picks the best zoom backgrounds to use in your next video call.
man
People
January 04, 2021
Everything Has Changed, and Nothing is Changed
Industry
December 10, 2020 Facebook's Plans for 2021
Communicate attended a virtual press briefing to understand Facebook's plans for 2021.
man
People
November 30, 2020
OMG MENA Appoints Maroun Hassoun as Regional General Manager of OMD MENA
man
OMD Corner
OMD Corner
November 30, 2020
Collaboration, or the Importance of Casual Collisions
man
Industry
November 30, 2020
Connecting the Dots – The Trends to Watchout for in 2021
man
OMD Corner
OMD Corner
November 29, 2020
How Collaboration Feeds Off Curiosity and Nurtures Creativity
Industry
October 15, 2020 PRCA’s New Report Aims to Promote Mental Wellbeing in the Communications Industry in MENA

92% of  MENA PR professionals believe that mental health and wellbeing are important to their overall quality of life. This was one of the key findings in the mental health reported that was jointly curated by PRCA MENA, the largest and most influential PR and communications membership body and international internet-based market research and data […]

Industry
October 12, 2020 What is the State of Workplace Communications?

Market research company Global Web Index and video hosting platform Vimeo, released a new study that explores the shifts in workplace communications.  The 2020 pandemic is regarded as the longest experiment in understanding how remote work functions. The research finds that when it comes to workplace communication – sentiment varies quite a bit based on […]

People
September 14, 2020 Why Embracing Change Is Crucial for Media Agencies Post COVID-19
Nourah Al Fayez, Head of Transformation at Google, on how the pandemic has accelerated the need for digital transformation.
Industry
August 19, 2020 The Top 10 Audience Data Insights You Need to Customize and Convert Your Content

While marketeers understand their target market holds the key to business success, they sometimes miss the mark when it comes to engaging them. If a brand fails to add value through personalized touchpoints, then, in the words of Arianna Grande, it’s “Thank you, next!” With today’s digital economy characterized by disruption, customized communication is not […]

Industry
June 01, 2020 Pandemic Perspectives: Hubert Boulos

How Covid-19 is changing the business and the industry at large, according to DDB’s Chief Executive Officer for the Middle East. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? There’s a lot of conversation going on around this subject. But with specific mention to the region, Covid-19 has accelerated our pre-existing structural problems. The […]

Industry
May 25, 2020 Reintegrating the Workforce

Organizations around the world are going to be facing even more difficult challenges, once the chaos of Covid-19 passes. One of them being, reintegrating employees who’ve been confined to their homes for the past 2-3 months, back into the workplace. In response to this challenge, United Minds, Weber Shandwick’s management consultancy specializing in organizational transformation […]

Culture
May 25, 2020 A New Culture

Hearts and Science’s Sonia John (left), Associate Director – Digital Transformation, and Achrafe Mami (right), Associate Director – Biddable Media, discuss the future of company culture and their five key work-from-home learnings. 1. Work-life balance: Start your day with the right intentions Achrafe Mami:  When I initially started working from home, I was determined to […]

Industry
May 14, 2020 Bold Approach

How Saudi Bold Communication Agency ranked 22nd in the 2019 Good Report. Riyadh-based communications shop Bold was the only GCC and Saudi agency ranked in the 2019 edition of the Good Report, out of 673 agencies evaluated from 76 markets. The report, produced by ACT Responsible in collaboration with WARC, recognizes the world’s best use […]

Industry
March 29, 2020 A Call to Action

Reda Raad, chief executive of communications group TBWA\RAAD, on how true leaders should address the current crisis. Just a few short months ago, the year ahead looked promising and prosperous. Now, the talk is of mere survival. The sheer scale of the unfolding crisis has led to panic and paralysis on a global scale, but […]

Industry
March 09, 2020 Diversity, Doubt and Dialogue: The Road to Building Authentic Empowerment

By Nisha Patel, Head of Xaxis MENA talks about the need to keep the topic of gender diversity an ongoing conversation and not just during a special occasion.  The value of gender equality in businesses is proven, with inclusive companies reporting 19% higher innovation revenue than others. However, despite its benefits, this issue is too often only […]

man
Choueiri Group Deep Dives
Content
February 05, 2020
It’s All in the Story
Industry
April 10, 2019 How Can Marketers Satisfy the Needy Customer of the Future?

By Puja Panuum It is safe to say that the relationship between consumers, content and brands has undergone seismic change in the last 10 years. Understanding the needs of the consumer has become much simpler because of the increasing availability of real-time data, which allows brands to target their messages in a way that marketers […]

Industry
March 27, 2019 Entourage expands to Saudi Arabia

After a series of new business acquisitions and a successful 2018, entourage is expanding into KSA. “This is the year of Saudi,” says entourage marketing and events chief Mohammed Tayem. “In line with the leadership vision of Saudi Arabia, and with trillion dollar investments towards boosting the economy, we are very excited to be partners […]

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