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Search Results for : Telecom Operators

Industry
July 05, 2015 Facebook opens office in Africa

Facebook opened its first business office in Johannesburg, South Africa last week, which will serve businesses across the continent in a bid to help businesses grow locally and regionally and to create further value for African advertisers and people. This new office is Facebook’s first step in furthering its investment in Africa and its people. […]

Industry
June 27, 2014 Right Match

  In the Lebanese shy sports marketing environment, some local brands are still making it After the 2014 Winter Olympics in Sochi and the recent UEFA Champions League, the next and biggest sports – and ad – event of the year, is the 2014 FIFA World Cup. “Leading Lebanese and global brands know that, every […]

Industry
May 12, 2014 Hard to carry

Last month, Spanish telecom company, Telefónica, beat its competitors to the punch: it teamed up with private equity firm Blackstone to buy the technology behind MobClix, a defunct mobile ad exchange. On the surface, it’s a natural move. For mobile advertisers hungry for user data, the richest sources are the mobile carriers themselves. And, for […]

Industry
May 07, 2014 Welcome to the kingdom

While the economic crisis pulls Jordan’s advertising industry underwater, digital is saving it from drowning Back in June 2011, Communicate Levant’s cover story about Jordan was predicting a bright online future for the kingdom. To a certain extent, it has been proven right: the Internet penetration rate that was hovering at 27 percent then, reached […]

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