Search Results for : Tech Company

Dubai-based media and ad tech company FutureTech has partnered with shopper marketing technology company Adimo to bring shoppability to MENA and South Africa. The company will utilize Adimo’s technology to create shoppable media campaigns for their clients and provide consumers across MENA & South Africa with frictionless paths to purchase. Since the launch of the partnership […]

“The main problem is certainly a lack of education around the subject,” said Yves-Michel Gabay, Managing Director of MEA at programmatic agency Gamned. With people confined to their homes due to the current situation, many professionals have taken time out to learn new skills in various subjects. In response to this growing trend, many firms […]

By Michele Iozzo Just a few years ago, you could clearly distinguish between banners for brand awareness and banners for sales conversion. With different key performance indicators (KPIs), performance marketing and brand departments co-existed with minimal interaction. Today, marketers need to ensure consistency across all channels, and performance ads often don’t meet those standards.  It’s […]

By Drew Neisser Shortly after arriving as the CMO of NetApp, Jean English hit a wall. Charged with writing a new story for the $6-billion-data-storage company, English presented what she thought was a winning direction to their customer advisory board. With refreshing honesty, she recalls that “They hated it.” Slightly chagrined, she “walked out the […]

Last February at the World Government Summit 2019 in Dubai, Christine Lagarde, the first woman managing director of the International Monetary Fund (IMF), sat in front of her audience and gave them some news: “AI and the fourth industrial revolution will have a more severe impact on women than men,” she told the crowd, explaining […]

Sophia can identify faces and have long conversations with others. Sophia is also a Saudi citizen. This might not come out as big news to you, until you learn that Sophia is a robot, imbued with artificial intelligence. Sophia, modeled after actress Audrey Hepburn, has been touring the globe, in a sign that the age […]

By Paul Woolmington If “the medium is the message” was one of the most radical concepts of the 20th century, then a compelling question for the 21st century is this: What can now be defined as a medium? Marshall McLuhan’s famous theory, of course, is that the medium itself, not the content it carries, is what […]

MENA-based online advertising company, Buzzeff, has been acquired by Teads, a Global media platform, to bolster online advertising services for regional advertisers while expanding their reach to international audiences. This is one of the first such acquisitions to take place in the advertising technology industry in recent years, specifically in the UAE, signifying the importance […]

Adform, a global independent advertising technology platform, has opened its first office in the region in Dubai. The operation will provide on-the-ground support Adform’s existing Middle East clients while seeking new business. Pawan Setpal, who has more than ten years’ experience in digital advertising and adtech will be responsible for day-to-day operations. Setpal joins Adform […]

The Dubai-based marketing and advertising industry body Advertising Business Group (ABG) has announced its plans to tackle a number of key industry issues and making new appointments during its first AGM. ABG Chair Sanjiv Kakkar, who is Unilever’s executive vice-president across MENA, Turkey, Russia, Ukraine and Belarus, outlined two key initiatives: The first is to […]

75% of the world’s data traffic will be video by 2020. Online video revenue in MENA to grow between 22% and 35% annually until 2021 So yes, users around the world are watching video – a lot more than they ever did, which explains why advertisers are increasingly spending more on digital video. But, much […]

On May 24, Publicis Groupe unveiled Marcel, its AI-powered platform that “advances transformation of the Groupe from a holding company to a platform, ushering in a new era of creativity and innovation,” it said in a press statement. Marcel was announced almost a year earlier in June 2016. Speaking at its launch in Paris, Arthur […]

There’s always a new medium, a new channel, to look out for in the world of advertising. The pervasiveness of the Internet and smartphones has created ample opportunities for audiences to consume content more frequently than they ever did. Publishers, on their part, have stepped up the game to provide more content in more formats […]

Performance marketing tech company Criteo has launched ‘Kinetic Design,’ its patent-pending ad creation technology that delivers visually stunning, on-brand ads that are contextually optimized for every consumer and rendered in real-time without the need to define ad sizes or layouts upfront. Each client’s brand identity and ad requirements are translated into a comprehensive, machine-based framework […]

London-headquartered ad tech company InSkin Media has finally opened its Dubai office following the announcement earlier this year. With offices in London, Hamburg, Sydney, Singapore and Hong Kong, InSkin Media employs more than 100 staff members and specializes in creating high impact rich media HTML5 formats for online branding. Toby Daniell, head of sales MENA, […]

With Facebook as its client, Lebanon-headquartered agency, Interesting Times designed a new campaign to launch Facebook Canvas targeting the tech company’s clients. The objective of the campaign was to launch the new product and create awareness about its benefits. Interesting Times, in partnership with Facebook, chose to leverage time spent online during Ramadan and launched […]

UK-based ad tech company InSkin Media is stretching its wings beyond London, Hamburg, Sydney, Singapore and Hong Kong to set up its first MENA office in Dubai later this year. We caught up with the company’s chief commercial officer Steve Doyle and MENA head of sales Toby Daniell to see what they’ve been up to […]

Remember how we said signed documents are a rational way to ensure that relationships stand the test of time and rocky grounds? Yeah, turns out we were wrong. With that in mind, we review those who untied the knot – for better or for worse.   1. Cadillac leaves Leo Burnett for Saatchi & Saatchi […]

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around the globe since 2006 that measures the share of voice and campaign effectiveness. Owned and operated by video ad tech company Unruly, the chart tracks and ranks the most popular videos […]

The riding giant Uber has announced earlier this week a layoff of third of its’ global marketing team.  Some of the members of the marketing team in the Middle East and North Africa has been affected. Overall around 400 employees has been let go worldwide. According to a sheet that went viral, the employees within […]

With 75 percent in the GCC considering themselves “extreme football fans,” it’s no surprise that the FIFA World Cup is garnering massive viewership from the region – more so given the participation of regional teams. And that raises the question of where local audiences are watching it. Thanks to a new deal the answer might […]

Fashion retailer, Centrepoint, has joined forces with music streaming platform Anghami, in the Middle East, for a new season of “Anghami Sessions”. The collaboration will see the retailer supporting the concept, with the aim of nurturing musical talent from the region. The partnership has been facilitated by media planning agency, Wavemaker Global and will feature […]

  UAE users of the private tax on demand app, Uber were in for a ride of lifetime as the app that connects riders and drivers collaborated with supercar manufacturer, McLaren Automotive, to offer test drives on demand. In a world’s first to showcase the McLaren 650S, and the way in which Uber technology could […]