Search Results for : Tech Company

Dubai-based media and ad tech company FutureTech has partnered with shopper marketing technology company Adimo to bring shoppability to MENA and South Africa. The company will utilize Adimo’s technology to create shoppable media campaigns for their clients and provide consumers across MENA & South Africa with frictionless paths to purchase. Since the launch of the partnership […]

“The main problem is certainly a lack of education around the subject,” said Yves-Michel Gabay, Managing Director of MEA at programmatic agency Gamned.

By Michele Iozzo Just a few years ago, you could clearly distinguish between banners for brand awareness and banners for sales conversion. With different key performance indicators (KPIs), performance marketing and brand departments co-existed with minimal interaction. Today, marketers need to ensure consistency across all channels, and performance ads often don’t meet those standards.  It’s […]

By Drew Neisser Shortly after arriving as the CMO of NetApp, Jean English hit a wall. Charged with writing a new story for the $6-billion-data-storage company, English presented what she thought was a winning direction to their customer advisory board. With refreshing honesty, she recalls that “They hated it.” Slightly chagrined, she “walked out the […]

Last February at the World Government Summit 2019 in Dubai, Christine Lagarde, the first woman managing director of the International Monetary Fund (IMF), sat in front of her audience and gave them some news: “AI and the fourth industrial revolution will have a more severe impact on women than men,” she told the crowd, explaining […]

Sophia can identify faces and have long conversations with others. Sophia is also a Saudi citizen. This might not come out as big news to you, until you learn that Sophia is a robot, imbued with artificial intelligence. Sophia, modeled after actress Audrey Hepburn, has been touring the globe, in a sign that the age […]