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Google pledges to mentor local businesses and help them grow online in the UAE, especially those in retail and tourism. Google announced today ‘Grow Stronger with Google’, a new program to accelerate the MENA region’s economic recovery through digital transformation, by offering digital tools, training, and financial grants to support local businesses and job seekers. […]

Consumers worry about privacy online but have been ready – at least so far – to give up some of their personal information in exchange for convenience. Communicate explores this paradox. We are often told that an increasing number of people are concerned about online privacy, afraid that their data would be used improperly or, […]

Last month, Dubai launched the New Media Academy as part of its mission to prepare a future workforce, capable of leading the rapidly growing field of digital marketing. The academy aims to train media professionals in the public and private sector in everything related to digital, in order to nurture social media content creators. Communicate […]

Snap announced a flurry of new products and features at the Snap Partners Summit 2020, held on June 11. Communicate was given a sneak peek. Augmenting augmented reality Building on its firmly-held belief that reinventing the camera represents the greatest opportunity to improve the way people live and communicate, Snap takes justified pride in having […]

Meet Farah Souhail, Global Marketing Manager at Morgan Philips Group in London. When the world went into lockdown, Souhail got busy and launched her new podcast series called The MENA CMO. Communicate spoke with Souhail to learn more about the podcast and how it came into fruition. Can you give me an overview of the podcast? […]

Rajat Kaura, Head of Creative Strategy at Radix Media MENA, explains how mindfulness can increase a brand’s share of voice thanks to its relevance and impact on the consumer’s life.  Jack Kornfield, American author and Buddhism practitioner, once told a tale of his Buddhist master out on a walk with his students. They came across […]

How Saudi Bold Communication Agency ranked 22nd in the 2019 Good Report. Riyadh-based communications shop Bold was the only GCC and Saudi agency ranked in the 2019 edition of the Good Report, out of 673 agencies evaluated from 76 markets. The report, produced by ACT Responsible in collaboration with WARC, recognizes the world’s best use […]

As part of the company’s COVID-19 relief efforts, Omnicom Media Group MENA joins forces with regional media owners in the Middle East- to provide complimentary media space to its long-standing partner charities. With their support, the NPO’s – Dubai Cares, Gulf for Good, and Médecins Sans Frontières (MSF) will be able to reach a larger […]

WARC, the global authority on advertising and media effectiveness releases the anatomy of effectiveness report for the MENA region. The report aimed at advertising agencies, marketers, and media owners alike, highlighting five key priorities for brands seeking to improve their impact in the Middle East and North Africa region. The report has been created in collaboration with […]

As the region – and the world – entered an unprecedented time of confinement and isolation in March, leading Dubai-based bank Emirates NBD launched a series of initiatives to support people and businesses, helping them alleviate the financial pressure they are under and use contactless banking while staying safely at home. In parallel, Emirates NBD […]

Dimitris Tsouroplis, Director of Human Resources at Crescent Enterprises, on how human capital development is a priority in the face of a Fifth Industrial Revolution. Industrial development is taking place at an exponential rate, and human capital development is hot on its heels every step of the way. So, what do we do while we […]

The Sharjah Entrepreneurship Centre (Sheraa) recently launched their new initiative titled Access Sharjah, with a goal to help support and build the entrepreneurship community in the region. Their new program focuses on the digital content and publishing sector and has welcomed 14 startups into the program. Communicate got to have an exclusive chat with Najla Al Midfa, […]

WhatsApp launches two initiatives to support the global fight against the Coronavirus pandemic: the global launch of the WhatsApp Coronavirus Information Hub in partnership with the World Health Organization, UNICEF, and UNDP, and a $1m donation to the Poynter Institute’s International Fact-Checking Network (IFCN). The WhatsApp coronavirus information hub which can be found on whatsapp.com/coronavirus,  provides […]

Taqeef, a UAE-based air-conditioning solutions company, has focused its efforts on building a brand image that is friendly to its surroundings. It has created “iMatter” which is a CSR initiative that is designed to “reflect the company’s core values of social responsibility and empowerment,” as described by the company. The program is  STEM education program […]

Future government and digital transformation are driving Bahrain’s IT market, said the newly appointed Country Manager of SAP Bahrain. This transformation is with at an aim is to reach a record-high of  $186 million by 2021. Bahrain Economic Vision 2030 aims to foster economic diversification, which is why according to SAP, organizations are increasingly digitally transforming, […]

Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition, and the Student Integrated Award Competition at the annual Dubai Lynx Festival. Communicate will be publishing a three parts interview with them. The Third and final interview is with Melina Serrao, who designed a campaign to inspire personal growth and development. […]

Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition, and the Student Integrated Award Competition at the annual Dubai Lynx Festival. Communicate will be publishing a three parts interview with them. The Second interview is with Divya Ariga, who designed a campaign to empower blue-collar labour in the UAE. […]

Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition, and the Student Integrated Award Competition at the annual Dubai Lynx Festival. Communicate will be publishing a three parts interview with them. The first interview is with Rym Farran, who designed a campaign to promote adopting dogs. Rym Farran, created […]

By Mustafa Shamseldin, Senior Vice President Foods Category, Middle East, North Africa and Asia Pacific, PepsiCo While supermarkets, restaurants, and a myriad of other retailers and services providers are going online, the traditional vending machine has remained somewhat static. There have been minor upgrades over the years, such as accepting credit cards or selecting snacks […]

J. Walter Thompson Company has recently announced the first set recipients of the new of the Helen Lansdowne Resor (HLR) Scholarship, which is awarded annually to five of the most talented female creative advertising students around the world. The HLR Scholarship, named after the industry and J. Walter Thompson’s first female copywriter, Helen Lansdowne Resor. It was launched […]