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Search Results for : Social Currency

Wunderman Thompson Reveals 100 Trends That Will Shape 2021
Industry
January 25, 2021
Wunderman Thompson Reveals 100 Trends That Will Shape 2021
The Power of Vertical Videos Industry
August 05, 2020 The Power of Vertical Videos

The National Research Group, an independent market research company was commissioned by Snap Inc. to conduct a study to learn how Gen Z and Millennials are engaging with mobile video entertainment, and what to expect as the world enters a new era of mobile-first experiences. The new study examines how demand for TV-quality mobile content […]
Fortnite Emerges As A Social Media Platform For Gen Z Industry
June 11, 2019 Fortnite Emerges As A Social Media Platform For Gen Z

By George P. Slefo A new study suggests that Fortnite has more in common with Facebook than Call of Duty, with the massively popular game emerging as a new kind of social network for a key demographic of younger consumers that brands covet. “Unlike other platforms and services, Fortnite uniquely combines benefits from gaming, social […]
We’re Entering The Post-Social Era Industry
May 12, 2019 We’re Entering The Post-Social Era

By Mike Proulx With four simple words printed on a slide behind Facebook founder and CEO Mark Zuckerberg during his recent F8 keynote, 15 years of social media playbooks essentially vanished: “The future is private.” Indeed, in what felt like a snap from Thanos’s infinity gauntlet, Facebook is pivoting to messaging apps as the foundation […]
VivaKi’s Social TV weekly update Industry
June 29, 2015 VivaKi’s Social TV weekly update

Social TV is VivaKi’s proprietary real time solution that allows us to discover the most trending TV content and topics. The product offers in-depth analysis on top performing shows in the social space, with detailed insights for brands to utilize. Now that the Ramadan 2015 TV schedule is in full swing, so are the conversations […]
VivaKi’s Social TV weekly update Industry
July 21, 2014 VivaKi’s Social TV weekly update

  This Holy month, the Middle East’s top Ramadan TV series are garnering major buzz across social media platforms. As a result, marketers should be listening carefully to these revealing conversations. They should be analysing how strongly certain storylines or characters resonate amongst audiences in the sphere of social media. More importantly, they should be […]
VivaKi’s Social TV weekly update Industry
July 15, 2014 VivaKi’s Social TV weekly update

The power of social media continues to loom large over the Middle East’s television industry, especially throughout the Holy Month of Ramadan. We previously delved into the importance of leveraging social media chatter – surrounding the region’s top Ramadan TV programmes – to create agile marketing operations and deliver real-time, meaningful content to consumers. And, when […]
VivaKi’s Social TV weekly update Industry
July 07, 2014 VivaKi’s Social TV weekly update
Brands have long recognized the value of word of mouth and its powerful ability to influence and alter people’s behavior and choices.
Choueiri Group’s DMS and SynkOnAir launch Synclie second screen app Industry
February 25, 2014 Choueiri Group’s DMS and SynkOnAir launch Synclie second screen app

  Digital Media Services (DMS), which serves as the digital arm of Choueiri Group, and SynkOnAir – a subsidiary of AJ Consulting focusing on second screen apps and technologies – have announced an exclusive partnership aimed at offering TV viewers, brands and broadcasters in the MENA region a second screen app, Synclie. The Synclie smart sync […]