The National Research Group, an independent market research company was commissioned by Snap Inc. to conduct a study to learn how Gen Z and Millennials are engaging with mobile video entertainment, and what to expect as the world enters a new era of mobile-first experiences. The new study examines how demand for TV-quality mobile content is growing faster than ever thanks to soaring consumer demand for high production values, immersive storytelling, and shared cultural moments that are made for mobile and shot in vertical display. Here are the key findings –
THE SNAPCHAT EXPERIENCE
“We have seen a drastic shift in how people choose to communicate and consume media and mobile video has become at the forefront of storytelling. From brand communications to entertainment, digitally native populations turn to mobile content to connect with their favorite brands and to stay abreast of what’s happening in the world around them. With mobile media proving more popular in Saudi Arabia than any other medium, now is the time for brands to transition into an exciting new space that offers higher engagement and better payoffs,” says Hussein Freijeh, MENA Regional Director, Snap.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]