The National Research Group, an independent market research company was commissioned by Snap Inc. to conduct a study to learn how Gen Z and Millennials are engaging with mobile video entertainment, and what to expect as the world enters a new era of mobile-first experiences. The new study examines how demand for TV-quality mobile content is growing faster than ever thanks to soaring consumer demand for high production values, immersive storytelling, and shared cultural moments that are made for mobile and shot in vertical display. Here are the key findings –
THE SNAPCHAT EXPERIENCE
“We have seen a drastic shift in how people choose to communicate and consume media and mobile video has become at the forefront of storytelling. From brand communications to entertainment, digitally native populations turn to mobile content to connect with their favorite brands and to stay abreast of what’s happening in the world around them. With mobile media proving more popular in Saudi Arabia than any other medium, now is the time for brands to transition into an exciting new space that offers higher engagement and better payoffs,” says Hussein Freijeh, MENA Regional Director, Snap.