Search Results for : Social Media Advertising

Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts.  According to the report , advertising expenditure on social media will grow 20 percent in 2019 to reach US$84bn, while advertisers’ combined expenditure on print, newspapers and magazines, is expected to fall […]

A Research conducted by the World Advertising Research Center or WARC on Global Advertisement Trends for the year 2019 uncovered that online advertisement has indeed experienced growth and will continuously keep growing, thereby becoming the most frequented advertisement format for Global Media by 2020.  The expected rise in spend on internet ad formats is charted […]

by Volkan Çağsal, CEO of Adphorus Digital advertising was almost half of all advertising spend in 2018, and it keeps growing, with two in three travel marketers planning to spend more this year. The second biggest chunk of that advertising spend is going towards social media. According to Sojern’s State of the Industry Report which surveyed […]

Rotana Media Service’s entertainment, music, movie and sports video highlights will become available on Twitter, allowing viewers to follow the action and conversations around their favorite concerts, talk shows and entertainment series. This represents a significant step in a Twitter partnership program where publishers and brands team up to deliver premium content to fans. The […]

These were some of the thoughts that came out of the agencies’ feedback on what our mobile story should be on. Clearly, they couldn’t agree on one thing so we decided to let them talk about whatever they wanted to talk about. Over to the experts… Fahad Maghrabi, digital director, Initiative Riyadh   What are […]

Global professional network, LinkedIn releases findings from its study that looks at the social media habits of small and medium businesses (SMBs) throughout the GCC region. The survey included responses from over 260 SMBs from 6 GCC member countries. 92 percent of respondents from these companies maintain an active presence currently on social media channels, […]

Millward Brown, a global company focused on brands, media and communications, has identified rapid growth in synchronized advertising across TV and digital devices as a key trend for 2015. Consumers can expect to see more linked messages in 2015, with ads on TV being backed up by an increasing number of reminder and reinforcement messages […]

Radio is the best-equipped media to face the changes induced by the digital revolution. Radio was the first mass communication tool created by man and it’s also the media least affected by technological changes. First developed in 1893 and having reached its heydays in the 1920s, radio could have been heavily affected by the invention […]

While the economic crisis pulls Jordan’s advertising industry underwater, digital is saving it from drowning Back in June 2011, Communicate Levant’s cover story about Jordan was predicting a bright online future for the kingdom. To a certain extent, it has been proven right: the Internet penetration rate that was hovering at 27 percent then, reached […]

Dimi Karavasilis, social media director, DDB Spain, conducted a workshop at Socialbakers’ annual Engage event on “Facebook advertising: do you know your ABCs?” Workshop recap: Having worked on the client and agency side, Karavasilis has worked his way up the social media chain watching it change from a fun playground to a dreadful nightmare for […]

  Facebook has launched a new feature enabling advertisers to reach people based on the network connection — 2G, 3G or 4G — they most often use when accessing the social network. Facebook already offers the option to reach people based on the type of device they use (smart phones, feature phones and tablets), as well as […]

  Omnicom Media Group’s Resolution MENA, the network’s arm specializing in performance and content marketing services, including social and mobile, has launched [email protected], its social marketing solution for brands. Supported by proprietary technology, [email protected] provides consolidated live insights from paid, owned and earned (POE) sources to ensure brands capitalize on public sentiment with timely, relevant […]

  How do we practice storytelling on social mediums where consumer behavior is at hyper speed?  We respect the nuances of each social platform.  We all know that content is king; but there is a new queen in town, and it’s called ‘context’. We hear a lot about creative social strategy today, but not so […]

  Early in November, Facebook announced objective-based ad buying — an easier way for businesses to buy Facebook ads based on the objectives that matter to them. Soon after that, the social network decided to further enhance ad buying by giving every advertiser, including small businesses, access to Custom Audiences targeting. The online marketing tool […]