Search Results for : Search And Social

We asked the industry: When you first heard about programmatic, what did you think it was?  Maya Khammar Client Services Director at Publicis Middle East When I first heard about the term ‘programmatic,’ I thought this was it, we’re finished. We’re really going to be replaced by the machines. Instinct will be completely replaced with hard […]

TV is getting a new season thanks to AT&T’s deal with Time Warner. AT&T is a sleeping giant in the ad world. Now, with the US Department of Justice approving its $85 billion bid to acquire Time Warner, it’s about to wake up. What does it all mean for the advertising industry? Basically, more data, […]

Just recently, Radisson Hotel Group appointed Accenture Interactive as its global experience agency to increase the digital presence of the company’s brands and hotels and transform the digital experience to improve customer acquisition and retention. Radisson has worked with Accenture Interactive previously to create a chatbot for the meetings and event planners. This new appointment will […]

The e-commerce landscape has seen a great deal of movement in the past year. November 2016 saw the announcement of Noon.com – which is yet to be launched, following several delays and an investment by Alshaya – followed by Amazon’s acquisition of Souq and Emaar’s acquisition of Namshi this year. At the time of the […]

hug digital has won the digital businesses of Clorox, German insurance company Allianz, Gouna-based real estate project Mangroovy Residence, London-based tea magnate “Ahmad Tea” and Cairo-based investment fund Naeem Holding. The agency will handle the various brands’ social assets, content creation, full-fledged digital campaigns, development, media planning and buying as well as research and social […]

(L to R: Khaled Sharrouf and Adrian Turcsan) We were recently at SMX London, Europe’s largest search marketing conference, and were pleasantly surprised to see the transformation of search. Having attended the conference for many years now, it was interesting to witness the breakdown of barriers between search and other digital marketing practices this year. […]

Last week, Publicis Groupe  and Adobe announced the launch of the Always-On Platform, an end-to-end marketing management platform from Publicis Groupe that automates and connects all components of a client’s marketing efforts. The platform will standardize on Adobe Marketing Cloud, offering all Publicis Groupe agencies access to content creation, marketing intelligence, audience build and identification, campaign […]

  Yahoo, LinkedIn and mobile network AdFalcon recently introduced native ad formats in the MENA region. In theory, these formats seamlessly integrate commercial into editorial content. In practice, native advertising sounds an awful lot like – and is often confused with – sponsored and branded content, and even good ole advertorials. We ask the experts: Harvey […]

  Traffic Digital have tripled their office space by moving to Mazaya Business Avenue. The move comes at a time when Alexandra Williams and Sally Davies are both joining the company as group account directors, having previously been with Dabo PR and ITP Publishing, respectively. Dominic Gothard, CEO Traffic Group, sees these changes as a […]