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Search Results for : Search And Social

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Industry
January 12, 2021
How Publishers Can Take Back Control of their Audience
man
Industry
December 01, 2020
Hootsuite Lists the Social Media Trends for 2021
People
September 09, 2020 Communiquestion: When you first heard about programmatic, what did you think it was?

We asked the industry: When you first heard about programmatic, what did you think it was?  Maya Khammar Client Services Director at Publicis Middle East When I first heard about the term ‘programmatic,’ I thought this was it, we’re finished. We’re really going to be replaced by the machines. Instinct will be completely replaced with hard […]

Industry
June 20, 2018 5 ways TV advertising is getting a new life thanks to AT&T and Time Warner

TV is getting a new season thanks to AT&T’s deal with Time Warner. AT&T is a sleeping giant in the ad world. Now, with the US Department of Justice approving its $85 billion bid to acquire Time Warner, it’s about to wake up. What does it all mean for the advertising industry? Basically, more data, […]

Industry
May 20, 2018 Two big brands have appointed Accenture. But, where are the agencies?

Just recently, Radisson Hotel Group appointed Accenture Interactive as its global experience agency to increase the digital presence of the company’s brands and hotels and transform the digital experience to improve customer acquisition and retention. Radisson has worked with Accenture Interactive previously to create a chatbot for the meetings and event planners. This new appointment will […]

Industry
September 25, 2017 Why now is the time to jump onto the e-commerce wagon

The e-commerce landscape has seen a great deal of movement in the past year. November 2016 saw the announcement of Noon.com – which is yet to be launched, following several delays and an investment by Alshaya – followed by Amazon’s acquisition of Souq and Emaar’s acquisition of Namshi this year. At the time of the […]

Industry
June 07, 2017 hug digital wins flurry of accounts including Clorox and Allianz

hug digital has won the digital businesses of Clorox, German insurance company Allianz, Gouna-based real estate project Mangroovy Residence, London-based tea magnate “Ahmad Tea” and Cairo-based investment fund Naeem Holding. The agency will handle the various brands’ social assets, content creation, full-fledged digital campaigns, development, media planning and buying as well as research and social […]

Industry
September 27, 2016 Art & craft

(L to R: Khaled Sharrouf and Adrian Turcsan) We were recently at SMX London, Europe’s largest search marketing conference, and were pleasantly surprised to see the transformation of search. Having attended the conference for many years now, it was interesting to witness the breakdown of barriers between search and other digital marketing practices this year. […]

Industry
September 14, 2014 Publicis Groupe and Adobe co-launch Always-On marketing platform

Last week, Publicis Groupe  and Adobe announced the launch of the Always-On Platform, an end-to-end marketing management platform from Publicis Groupe that automates and connects all components of a client’s marketing efforts. The platform will standardize on Adobe Marketing Cloud, offering all Publicis Groupe agencies access to content creation, marketing intelligence, audience build and identification, campaign […]

Industry
September 11, 2014 Going native

  Yahoo, LinkedIn and mobile network AdFalcon recently introduced native ad formats in the MENA region. In theory, these formats seamlessly integrate commercial into editorial content. In practice, native advertising sounds an awful lot like – and is often confused with – sponsored and branded content, and even good ole advertorials. We ask the experts: Harvey […]

Industry
May 14, 2014 Traffic Digital expands space and senior team

  Traffic Digital have tripled their office space by moving to Mazaya Business Avenue. The move comes at a time when Alexandra Williams and Sally Davies are both joining the company as group account directors, having previously been with Dabo PR and ITP Publishing, respectively. Dominic Gothard, CEO Traffic Group, sees these changes as a […]

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