Search Results for : Search Advertising

Kunal Gupta, CEO of digital media technology provider Polar, shares five reflections for the advertising industry in the age of coronavirus. 1. Spend decreases in obvious advertising categories will be offset by overall digital growth. Travel represents 9% of digital ad spend and in the past day alone, three of my clients have shared they’ve […]

A report by Polar, a format management platform, unveils some interesting insights on where digital advertising expenditure is heading, which platforms are soon going to rise in popularity, and why the cookie is dying. Where is digital advertising spend going? Digital ad spend increases by 18% year on year and soon will account for 50% […]

Google is testing a carousel format for text-based search ads on mobile, as the tech giant considers adding more inventory on tiny screens without disrupting user experiences. Presently Google allows a maximum of four ads displayed vertically on mobile search results, and marketers only pay when someone clicks. The carousel format would allow Google to present […]

Companies offering help in meeting the European Union’s upcoming General Data Protection Regulation (GDPR) are bidding up the price on search ads for “GDPR” ahead of its launch on May 25. GDPR requirements are complex, and each country is likely to have different rules because the EU has left some 70 clauses open to interpretation. […]

“These are times when each entity within the communications ecosystem seeks to articulate its unique contribution to brand custodianship. I ask myself: whom should we believe? And in the midst of uncertainty, I am convinced that what is being played today is a zero-sum game,” says Lance De Masi, president of the International Advertising Association (IAA) […]

The need for high quality content is stronger than ever before as noise and clutter – especially on social media – increases. But even more important is for this content o be searchable and visible. Enter SEO and SEM. Although search engine optimization (SEO) and search engine marketing (SEM) have been around for a long […]