Search Results for : Safwan El Roufai

The global pandemic has brought the events industry to a complete standstill. Large scale annual and quarterly events such as the SXSW conference and the 2020 Tokyo Olympics have been canceled or postponed. These numerous cancellations have put a huge dent in the events industry. A dent that innovative companies are filling, by navigating another […]

Geometry Global, WPP’s end-to-end creative commerce agency has appointed Safwan El Roufai to lead its experiential offering as Executive Vice President for Middle East & North Africa. Communicate got an exclusive interview with Roufai to learn more about his new role and what plans he has in store for the agency. Why make the shift from […]

  As the UAE grows, particularly Dubai, so does the scale of advertising, creativity and events in the region. Despite large-scale events of international magnitude such as the launch of the Burj Khalifa, among many others, the events industry remains a quiet, behind-the-scenes player orchestrating and pushing iconic milestones into the limelight. This time around, […]