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Interested in the fast-growing gaming community in the region? Communicate spoke with Mathew Pickering, Managing Director at gaming and esports communications agency Power League Gaming, to break it down for you. What does PLG do, exactly? Power League Gaming connects brands with Arabic gaming and esports audiences, primarily across MENA, of which 30% of the […]

Imad Jomaa, Founder and President of Lebanon-based holding company JGroup, explains how he sees programmatic in light of JGroup’s recent investment in FoxPush, a Dubai-based full-stack solution for publishers and digital advertisers. How fast is the programmatic ad market growing in the region and what is driving this growth? Programmatic advertising is growing rapidly across […]

In a newly released report, US-based content generation and analytics platform, Cohley and media publication, Digiday explores the changing state of user-generated content (UGC). The sweeping changes driven by a global pandemic and the resultant quarantine have scattered creative marketing teams, but they have also opened brands’ and agencies’ eyes to the promise of UGC […]

On October 15, Dubai-based mobility online platform Careem launched a new campaign highlighting its transition from ride-hailing company to Super App. Communicate had questions, so we asked Noha Zeid, Director of Marketing, and Haya Kalbouneh, Senior Brand Manager at Careem. What exactly is a Super App? Careem is the region’s everyday Super App: the first […]

Market research firm Ipsos has released a new report that explores how attitudes towards travel have evolved during the last few months in the Kingdom of Saudi Arabia. Here are the key findings – The desire to travel has been steadily increasing People are increasingly expressing their desire to travel again, with many reminiscing about […]

The Arab News Newspaper, the leading English language newspaper of the Middle East with bureaus in Chicago and New York, is sponsoring a special weekly radio program “The Ray Hanania Show” on the U.S. elections hosted by Arab News US Correspondent Ray Hanania. “The Ray Hanania Show” is brought to you by the Arab News […]

In a recent survey, security company Bullguard, found that 79 percent of public Wi-Fi users are at a risk of being hacked when they choose their connection. Through public Wi-Fi, hackers can set up what appears to be a legitimate gateway but it is actually malicious and can steal people’s sensitive information. According to a statement […]

By Afreen Khan After the analysis of more than 8000 responses, Twitter has expanded their rules against hateful conduct to include language that dehumanizes others on the basis of religion. The announcement came in a statement to the press. Twitter conducted two months research backed up by feedback from its Arabic, English, Spanish and Japanese […]