Mohammad Halabi, Conceptual Arabic Copywriter and Content Writer, equates the advent of AI to “what the printing press did for mankind.”
Mohammad Halabi, Conceptual Arabic Copywriter and Content Writer, equates the advent of AI to “what the printing press did for mankind.” He goes on to explain: “I think AI will take us to another level or another place. A game-changing transition. But not in the foreseeable future. When we experience it, which is unlikely because of mortality, we won’t recognize our current selves. We may no longer be Homo sapiens. We are just at the tip of the iceberg.
Interestingly, he has only used AI “superficially.” And, in no surprise and as an extension to the idea, he did not pressure or advise any client to use it as well, or, to be more specific, according to him “not just yet.” Halabi seems incredibly pragmatic, although some would paint him pessimistic. He seems to think that “no job is safe these days. And to be honest, clients know what they want, in their own way. We need to know what it is they want. AI has nothing to do with it.” Which is a refreshing take as it goes back to the original equation between creatives and clients, regardless of the medium in between. Whether AI is a way to save on budget and time, or, on the contrary a convoluted way to spend more and go more lavish with a shrinking team, for Halabi – once more – it boils down to the basics. “Creativity, my area, goes beyond budget, time, and team size. Not related to AI, for now.” When reminded that, in its famous 1984 ad, Apple went, “On January 24, Apple Computer will introduce Macintosh, and you’ll see why 1984 won’t be like ‘1984, ” obviously referring to the George Orwell’s book about a dystopian dictatorship, Halabi is asked if he still believes technology promises that freedom element. Halabi responds – somewhere between seriousness and laughter – “Let me refer you to 2001: A Space Odyssey.
