Search Results for : Retail Experience

Rima Chammas, senior marketing director at Majid Al Futtaim sits with Communicate to discuss their latest campaign – a digitized catwalk show which you can watch on Google Street View and how the marriage between Technology and Shopping is going to transform the retail experience. What led you to use this medium of communication in particular […]

Technology has already transformed the way we shop, it is believed that more people are increasingly shopping using their devices daily. That said, there has been an increase in technology at the point-of-sale and as part of overall retail operations. This means more data from the offline world.  We spoke to Liquid’s CEO Sachinn J Laala […]

The key to effective brand management is creating a positive and memorable brand experience for customers. A brand experience is an ecosystem that exists around a brand or product, manifested in the sensations, feelings, cognitions, and behavioral responses evoked by a brand. The Brandberries interviewed Daniele Calderoni, regional brand and portfolio director of MARS, to get his take on […]

The retail industry in the region – especially in the UAE and KSA – has undergone massive changes in the last two years. Between 2011 and 2015, GCC retailers captured above-average revenue growth, margins, and returns, according to a McKinsey report. However, due to the instability of oil prices, the introduction of VAT, and new […]

Brands of today need to group their efforts on delivering the best ‘return on creativity’ to fuel their performance. It’s impossible for a brand to rise above the noise without creative strategies to help them shine. The current renaissance of technology has created huge challenges for brands, but they have also created a playground for creativity. […]

Launched in 2013, Geometry Global is a brand experience agency operating in 56 markets worldwide including Dubai, Bahrain, Beirut, KSA and Egypt. Since its launch five years ago, the agency has now unveiled a new brand reflecting the changes in the industry – and the agency – over the years and its focus on omnichannel. […]

M.H. Alshaya Co. has acquired a strategic stake in Noon, the region’s new e-commerce platform. Alshaya will also become a seller on Noon’s marketplace platform making it the latest large retailer to list its products on Noon. Mohammed Alshaya, executive chairman of Alshaya, says in a statement: “We see great value in our partnership with […]

Global growth consultancy Penso has won a competitive pitch to build and manage the omni-channel marketing experience for Yas Mall in Abu Dhabi. In May 2016, Penso was appointed by asset management business Miral to handle social media, content data and digital for Yas Island. The digital and content brief will see Penso use data […]

By Rammohan Sundaram, managing director and senior vice-president – APMEA C1X Inc Of late, I have been meeting a whole lot of people in Dubai who tell me they are into digital transformation and I get excited about the growing opportunities being created in the Middle East – especially given that the region is still […]

What do you do when you’ve fallen? When you’ve been outnumbered and down on the ground? Do you stay down or do you get back up? Communicate lists the brands that are looking to bring the fight back to the table in 2020. Toys R Us  Earlier this year, the famous toy retailer reincarnated from the […]