Search Results for : Real-Time Marketing

By Mohamed Itani Let’s face it, some of you must have thought of or desired at some stage to manage your media in-house. Well, if you go by the saying “if you want something done right, do it yourself” then you must have actually gone beyond the simple thought of in-housing. Well, it also appears […]

By Rana El Alami, senior strategy manager, Havas Media Dubai Given the current market reality, one fact remains true: digital innovations are revolutionizing the consumer decision journey and will continue to do so. Today, we are consuming, creating and purchasing content around the clock; primarily through one device that is now an extension of ourselves. […]

Rotana Media Service’s entertainment, music, movie and sports video highlights will become available on Twitter, allowing viewers to follow the action and conversations around their favorite concerts, talk shows and entertainment series. This represents a significant step in a Twitter partnership program where publishers and brands team up to deliver premium content to fans. The […]

Our life is a social book. But, that’s a stale fact. What’s hot? We post #InstaUpdates on our social platforms – “Feeling blessed”, “Having lunch”, “Watching movie”, “Checked in at the airport”, “Admitted in hospital”, and so on. There’s nothing new about it. What’s next? This social frenzy has been taking a toll on us […]

Earlier this year, the CEO of one of the region’s leading agencies announced, almost nonchalantly: “Like it or not, we’re in a recession.” And he’s not alone: nearly 53 percent of UAE residents think so too, says a Nielsen survey, released earlier this year. And, although this belief isn’t grounded in truth, at least for […]

On its 10th birthday, Twitter is paying homage to the people and brands who have experimented, innovated and grown with the platform, transforming the role of the platform and of advertising itself in the process. Twitter is celebrating by listing the 10 factors that make the platform unique for brands and highlighting those brands that […]

“To be or not to be,” deliberated Prince Hamlet in Shakespeare’s famous play. While the reference might be too dated for today’s digital age to pay heed to, it is something worth considering when brands decide to be “viral”, or, at least, create viral content. Fortunately – or unfortunately – they can spare themselves the […]

As international and local media digressed into the infrastructural and economic implications of Dubai’s Expo 2020 bid win in November 2013 – which, according to an infographic released by Starcom MediaVest Group (SMG) MENA in early 2014, generated some 161,525 tweets, of which 118,083 were congratulatory and 82 percent were on announcement day – the […]

Roli Okoro, director at VivaKi MENA VivaKi’s Audience On Demand (AOD) MENA has signed an exclusive partnership with Effective Measure (EM), a provider of digital audience, brand and advertising effectiveness measurement and targeting solutions. Having come into effect on February 1, the partnership is the first of its kind in the region, offering AOD exclusive first […]

Following Active PR  and Hotwire PR’s  launch of their first Digital Trends Report 2014 for the Middle East, Communicate sat down with Active PR’s managing director, Sawasan Ghanem to glean some more insight into the changing landscape of digital in the Middle East. Can you tell us about the methodology, duration and location of the research? We […]

Earlier this month, Unilever’s Close Up partnered with music artist Nancy Ajram for a product placement in Ajram’s latest video, Yalla. To further amplify the one-week campaign, Ajram also released a teaser video. Unilever worked with Omnicom Media Group’s PHD and “social experience” agency Veez to create the campaign. The campaign kicked off on Twitter […]

Using can become abusing in the world of hashtags – today’s trendiest self-expression too After regional director at Memac Ogilvy’s digi­tal consultancy [email protected], Emma Linaker, visited Beirut back in March 2014 as part of her regional roadshow tour, she came back home excited about the possibilities of the market. “The social media scene [in Lebanon] […]

  At 5 pm on the Fourth of July, forty-odd members of Team Adidas were watching the kick-off of the Colombia vs. Brazil quarterfinal match on three flat screens from Adidas’ real-time marketing hub in Rio de Janeiro. A fourth screen tracked the most searched players among the 100 or so World Cup athletes Adidas […]