Search Results for : Ramadan Campaigns

During the holy month of Ramadan, food companies must abstain from showing food in their ads to avoid temptation during fasting. Sounds tricky, doesn’t it? However, McDonald’s and Leo Burnett KSA, have found a way to work around it. Their new Iftar Sandclock campaign features a virtual, live hourglass that counts down the time until […]

Babyshop celebrates Ramadan using children’s words of hope and compassion. At a time when many brands are trying to spread messages of solidarity and positivity, Landmark Group’s children retail store chain Babyshop hit a high note with “A World We Deserve,” a film released globally on the eve of Ramadan to, in these peculiar times, […]

By Moe Jawhar, executive creative director of Serviceplan Group ME Advertising during Ramadan can increase your sales and raise your brand awareness if you bear three simple rules in mind. The holy month of Ramadan is with us, so be ready to read multiple articles from many experts discussing its impact on advertising, media consumption, […]

This report addresses the important trends that impact the FMCG sector during the holy month of Ramadan in the MENA region, what marketing strategies FMCG brands adopt to connect with consumers, how FMCG brands measure the success of Ramadan-centric campaigns and, last but not the least, how FMCG marketers and advertisers need to catch up […]

By Ahmed Emad, media manager – Mashreq, Mondelez Egypt The month of spiritual piety, generosity, family gatherings and welldoing is upon us. Almost. A month so joyful and generous that it actually became synonymous to the greeting people share: Ramadan Kareem (Arabic for generous). Ramadan is the Superbowl of the Middle East It brings out […]

YouTube has launched the first edition of The Lantern, an award program to recognize the work of creative and media agencies, as well as advertisers in the MENA region during Ramadan. The Lantern award will recognize the most impactful commercial offered by the region’s advertisers during the month of Ramadan. An algorithm will determine the […]

The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up with their favorite TV drama series and spend more time with their near and dear ones. It’s also that time of year when television and digital screens are bombarded with commercials. […]

Mazola has announced Hatun Madani as its new brand ambassador this Ramadan. “This partnership allows our brand to develop a more human personality in the minds of our customers”, says Simon Gottfried, vice-president of sales and marketing of Basateen Foods Saudi Arabia – the brand owners of Mazola in the Middle East & North Africa […]