Search Results for : Print

Neticenzy, a Dubai-based digital marketing agency with a focus on social media, recently won TikTok’s B2B account. Communicate had a relaxed chat with Fadi Khater, Founder & Managing Partner, to discuss this big win and more. Much more. Your PR announcing Netizency’s TikTok win does not read like the typical PR. It was kind of […]

Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]

Zeina Estwany Barakat, CCO ME & Partner at Product of the Year, on how innovation can be sparked by chaos. Businesses simply cannot operate as they used to. What made an organization successful in the past will no longer be possible after the Covid-19 crisis. Considering where we stand today, a quote by Albert Einstein […]

New department will commission papers and host expert debates, policy briefings by high-level officials. Arab News, the Middle East’s leading English-language daily, has announced the establishment of a new Research and Studies Unit (RSU). Based at the newspaper’s headquarters in Riyadh, the new unit will deliver thought-provoking studies written by a team of acclaimed resident […]

Epica Awards’ Editorial Director Mark Tungate tells Communicate about setting up an award show in the era of Covid-19 and the ways to address these sensitive times when looking at advertising work. The Epica Awards always had quite a strong distance component in its setup, with many journalists voting remotely. How does this help you in […]

Adnan Bashir, Senior Manager for Corporate Communications at Hansen Technologies, explains what you could maybe do better, or differently, in order to get your boss to listen and adopt your ideas. Ever since I made the fateful decision to switch careers and jump head-first into the unpredictable, yet exciting, world of corporate communications half a […]

By Rohit Jaiswal, COO, Dabur International Ltd If you prefer a brand because it is ethically sourced, locally produced or it contains components made from recycled material, then you are a consumer that values sustainable solutions. Sustainable marketing enables a company to build relationships with consumers, by letting them know they are important to the […]

Elie Aoun, CEO of Ipsos Media in MENA, will take the helm as the new global leader for Adex service. Communicate spoke with Aoun to learn more about the service and how it’ll benefit the region. What is Adex? Adex (Advertising expenditures), is a service that measures the advertising expenditures on different media, in different markets. […]

Cortlan McManus, Head of Content Practice at Publicis Media. I work with great people who inspire me to be better than I would be myself. I get my hands dirty in <code> to think of internal products that allow us to make better products for our clients. We think about people – their problems – […]

As part of Ipsos MENA’s ongoing commitment to deliver fast, high-quality data, the company introduces a new online panel in the country of Iraq. Iraq is the latest addition to Ipsos Interactive Services’ (IIS) MENA panel which already covers Saudi Arabia, United Arab Emirates, Qatar, Egypt, Lebanon, Jordan, Morocco, and Kuwait. Communicate spoke with Joseph […]

Group M releases their mid-year report for the MENA region, which forecasts the future of spending in the region’s media industry for the remainder of 2020 as well as 2021. In 2019, MENA advertising spend declined by 5.8%. This year, the number is expected to reduce even further as the industry faces a dual-shock from […]

How Covid-19 is changing the business and the industry at large, according to Group M MENA’s Chief Executive Officer. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? The time has come to ‘re-optimize’ everything from brand purpose, positioning, company structures, processes and growth strategies. Consumers have become far too picky and […]

International marketing intelligence service, WARC releases the Global Ad Trends report which highlights the impact of Covid-19 on ad investment in 2020. According to the report, advertising spend is projected to be $563bn for 2020. This is a steep decline from earlier forecasts, which predicted a rise in spending by 7.1% to $660bn. The decline is […]

How Covid-19 is changing the business and the industry at large, according to TNCG (The Network Communication Group)’s Client Services Director. How has covid-19 impacted the group’s activity? I think it goes without saying that the impact is felt the same everywhere; operational on one end, with the closing of offices, adapting to a new […]

By Caline Malek As the Gulf prepares to embrace the Fourth Industrial Revolution, artificial intelligence (AI) is expected to bring a number of benefits to many industries, including the media sector. Indeed, robo-journalism – the automated creation of news article by an algorithm – is rapidly gaining ground around the world. Many prestigious media outlets […]

By Janet Levine There’s no shortage of headlines about storied print publications scaling back or shutting down entirely. Ad Age, for one, called it a category in “secular decline” in its 2019 Publishers A-List. From a media perspective, print publishers have a unique opportunity to reinvigorate their brands. If we treated these publishers the way […]

By Ayman Aly, senior regional marketing manager, Canon Middle East Most organizations have one aim: to grow their company into a successful business. The key to this is marketing the brand and the evolution of digital technology in the past decade has exponentially increased the choice of marketing channels. In the highly competitive area of […]

In an effort to be more sustainable, Ikea is taking new steps. It’s cutting a big part of its marketing to apply the financial resources to a new US campaign. Beginning Wednesday, the 75-year-old Swedish retailer is doing its first national out-of-home push in the US, where it operates 48 stores, and hosting live catalog […]

UK-headquartered publisher Ink has clinched a deal to produce the inflight magazine for Etihad Airways, saying it will be “reimagined from the ground up.” The publisher also plans to open an office in Abu Dhabi, where the airline is based, and said it was not concerned about the impact of falling advertising revenues in the […]

2016 has been the year that wasn’t for the Middle East media 7DAYS closed down; Emirates 24/7 and Khaleej Times slashed jobs GN Media closed down four popular radio stations Newspapers and magazines adverting spend to drop by by 6.1 per cent and 4.5 per cent, respectively, in 2017 The year 2016 ended with yet […]

  Fujairah-based Ad Fusion Media has released a new travel publication, En Route Middle East. En Route Middle East is set for its official launch at the Arabian Travel Market 2014, which will be held at the Dubai World Trade Centre 5th May 2014. En Route magazine offers readers coverage of current events as well as travel […]

  Author Lisa Arthur has recently published a book titled “Big Data Marketing: Engage Your Customer More Effectively and Drive Value”, which aims to decipher the world of big data and drive richer customer engagement. The book made its debut at DMA2013, an annual global event for data driven marketers, held in Chicago last October. […]