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Search Results for : Print

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Industry
February 25, 2021
The Changes In Media Consumption Around The World
man
Industry
February 18, 2021
Pay Attention to These Trends In 2021
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People
February 10, 2021
MCN Announces Karim Slim as New Regional Managing Director at MRM
man
Industry
February 08, 2021
The Key Takeaways From OMD's Reset 2021
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People
February 02, 2021
What Happens When Technology And Art Come Together?
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People
February 01, 2021
The Story Behind Canon's Trailblazer Series
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Industry
January 17, 2021
Global Creative Agency 180 Launches Middle East and North Africa Hub
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People
January 05, 2021
A Day in the Life of Tom Green
man
Industry
December 20, 2020
Epica Awards 2020 Winners Announced
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Industry
December 17, 2020
Collaboration: the Key Creativity Accelerator?
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Industry
December 13, 2020
The Global End of Year Forecast by GroupM
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Choueiri Group Deep Dives
CG Updates
December 13, 2020
Dubai Media Incorporated (DMI) Renews its Media Representation Contract with Choueiri Group’s MEMS
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Industry
December 09, 2020
Highlights from Twitter's #ThisHappened2020 Event
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Industry
December 08, 2020
Kantar's Predictions For Media in 2021
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Facebook Hub
Masterminds
December 06, 2020
Facebook Brings Marketing Partners Program for Agencies to MENA
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Industry
December 06, 2020
How Long Will it Take for the Global Ad Market to Recover?
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Industry
November 24, 2020
How to Navigate Marketing in 2021?
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People
November 11, 2020
How Majid TV Is Developing Children Content in and for the Region
Industry
November 09, 2020 The Accelerating State of Digital Marketing
Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to adapt with this transition.
Industry
November 08, 2020 Brand Ripplr Changing the Game in the Influencer Marketing Space
Brand Ripplr, a state-of-the-art influencer marketing platform based in the UAE making a big splash in the influencer marketing sector, has just secured $1million Series A investment from the Dubai Angel Investors and other individual investors.
Industry
June 26, 2019 The Inevitability Of Augmented Journalism

By Caline Malek As the Gulf prepares to embrace the Fourth Industrial Revolution, artificial intelligence (AI) is expected to bring a number of benefits to many industries, including the media sector. Indeed, robo-journalism – the automated creation of news article by an algorithm – is rapidly gaining ground around the world. Many prestigious media outlets […]

Industry
April 28, 2019 The 4 Ways Print Publications Can Reinvigorate Their Offerings

By Janet Levine There’s no shortage of headlines about storied print publications scaling back or shutting down entirely. Ad Age, for one, called it a category in “secular decline” in its 2019 Publishers A-List. From a media perspective, print publishers have a unique opportunity to reinvigorate their brands. If we treated these publishers the way […]

Industry
January 16, 2019 “Print remains the backbone of any brand campaign”

By Ayman Aly, senior regional marketing manager, Canon Middle East Most organizations have one aim: to grow their company into a successful business. The key to this is marketing the brand and the evolution of digital technology in the past decade has exponentially increased the choice of marketing channels. In the highly competitive area of […]

Industry
August 04, 2018 Guess what Ikea is cutting from its marketing plans

In an effort to be more sustainable, Ikea is taking new steps. It’s cutting a big part of its marketing to apply the financial resources to a new US campaign. Beginning Wednesday, the 75-year-old Swedish retailer is doing its first national out-of-home push in the US, where it operates 48 stores, and hosting live catalog […]

Industry
February 28, 2017 Ink to publish Etihad’s in-flight magazine

UK-headquartered publisher Ink has clinched a deal to produce the inflight magazine for Etihad Airways, saying it will be “reimagined from the ground up.” The publisher also plans to open an office in Abu Dhabi, where the airline is based, and said it was not concerned about the impact of falling advertising revenues in the […]

Industry
January 02, 2017 What next for Middle East’s media?

2016 has been the year that wasn’t for the Middle East media 7DAYS closed down; Emirates 24/7 and Khaleej Times slashed jobs GN Media closed down four popular radio stations Newspapers and magazines adverting spend to drop by by 6.1 per cent and 4.5 per cent, respectively, in 2017 The year 2016 ended with yet […]

Industry
April 17, 2014 Ad Fusion Media launches En Route Middle East travel magazine

  Fujairah-based Ad Fusion Media has released a new travel publication, En Route Middle East. En Route Middle East is set for its official launch at the Arabian Travel Market 2014, which will be held at the Dubai World Trade Centre 5th May 2014. En Route magazine offers readers coverage of current events as well as travel […]

Industry
November 19, 2013 New book to help overcome big data chaos

  Author Lisa Arthur has recently published a book titled “Big Data Marketing: Engage Your Customer More Effectively and Drive Value”, which aims to decipher the world of big data and drive richer customer engagement. The book made its debut at DMA2013, an annual global event for data driven marketers, held in Chicago last October. […]

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