Wunderman Thompson creates print ads that provide real-life product demos to help parents test the temperature of baby milk while on-the-go
Infant brand, Nuk and Wunderman Thompson have launched the first temperature-controlled ads to bring Nuk’s temperature control technology to parents on the go.
Using thermosensitive ink, Wunderman Thompson has created a collection of coasters, stickers, flyers, and print ads for parents to test the temperature of the milk before giving it to their baby. To capture the public’s attention, the agency has brought the thermosensitive ink to life with the cast of characters. Parents can put a drop of milk onto the printed ads and if the milk is too hot, a warning message will appear.
Bora Sejdini, Brand Activation Associate Manager at NUK commented, “For newborn parents, even the most basic things can sometimes become a source of stress. When parents are far from home, for example, warming up the feeding bottle at the right temperature can be challenging especially while baby is hungry. This is why NUK created Nuk First Choice +, a Temperature Control feeding bottle that warns parents when milk is too hot
. Unfortunately, not all parents have this amazing bottle and yet, parents need to heat their milk when they’re on the go. Wunderman Thompson France has brought this technology to the world through their innovative solution that turns print ads into real-life product demos. We’re delighted to share this with parents no matter what brand they use as NUK takes care of all babies.”
Adrien Mancel, Creative Director at Wunderman Thompson France added, “After months of research, we’ve been able to apply NUK’s revolutionary Temperature Control Technology to paper and create a campaign that would allow NUK to live their purpose of protecting all babies. This technology is now available to parents on the go to help them protect their little monsters, muffins, sweethearts, and bears, from the risk of burns and give them peace of mind.”