Rahul Agarwal, VP Product Partnerships at digital media technology provider Polar, explains the opportunity for programmatic advertising in the pandemic crisis. Programmatic advertising, like every other industry, has not been immune to the negative effects of the current pandemic. As countries around the world were locking down their economies in the beginning of Q2, brands […]
Gaming has become one of the most profitable entertainment spaces in recent years but brands in the region have yet to dig into it. Why? Haven’t you heard? Since last September, French couture powerhouse Louis Vuitton has been designing outfits for Riot Games’ free-to-play video game League of Legends’ virtual characters. What’s more, Louis Vuitton […]
Stephen George, CEO & Founder of California-based Surkus, a platform that connects businesses with consumers, talks about the importance of brands standing in solidarity with people during social situations. “For once. Don’t do it.” Nike’s message in its recent ad campaign flips its long-standing tagline, with powerful results. The brand was one of the first big […]
Digital Advertising Specialist Chris Gregory-Pasha reflects on what the Joe Rogan deal really means for the future of podcasts on Spotify. Hands up who only started listening to The Joe Rogan Experience podcast during lockdown and quarantine? Me too (I typed that one-handed). Spotify announced recently that it has entered into a multi-year, rumored to […]
Kunal Gupta, CEO of digital media technology provider Polar, explains how the communication industry can seize opportunities and face the unprecedented challenges of these covid-19 times.
Kunal Gupta, CEO of digital media technology provider Polar, shares learnings from past recessions so that we can better address the covid-19 crisis.
Kunal Gupta, CEO of digital media technology provider Polar, shares five reflections for the advertising industry in the age of coronavirus. 1. Spend decreases in obvious advertising categories will be offset by overall digital growth. Travel represents 9% of digital ad spend and in the past day alone, three of my clients have shared they’ve […]
A report by Polar, a format management platform, unveils some interesting insights on where digital advertising expenditure is heading, which platforms are soon going to rise in popularity, and why the cookie is dying. Where is digital advertising spend going? Digital ad spend increases by 18% year on year and soon will account for 50% […]
Patrick Harris, VP-global agency development at Facebook, sat in an exclusive interview with Communicate to discuss how the social media giant is adapting to these challenging times. How did your system of agency partners develop? [Early on] we hadn’t yet figured out the role the ecosystem would play, how Facebook would invest to make sure […]
Fake news may be a top concern for media, politics and society in general, but they’re only the first stage in another worrisome development. Indeed, when the reality of fake news exploded into public view with the 2016 US presidential elections, the concept of invented information created and disseminated to purposefully confuse, manipulate and/or polarize […]
By Nader Bitar Earlier this year I wrote about how Amazon tends to disrupt and realign any industry it chooses to lay claim to. Some seven months on, that turned out to be fairly prophetic as the e-commerce giant has now officially entered the ad-tech fray with the full might of Sizmek’s tech stack behind […]
The growth in the penetration and pervasiveness of the Internet and smart mobile devices, especially in MENA, has led to unprecedented social media usage in the Middle East, according to findings by a Twitter research team. Twitter commissioned NeuroInsight, one of the world’s leading neuroscience-based market research companies, to conduct a neuroscience study that looks […]
Coca-Cola will not run an in-game Super Bowl ad for the first time since 2006. Instead, the beverage giant this year will air a 60-second pre-game spot right before the National Anthem. The anthem, of course, has emerged as a polarizing moment in National Football League games since Colin Kaepernick in 2016 began kneeling during […]
Not even close, say some of the region’s top marketing talent at The Marketing Society’s latest Brave Conversations… ‘Brave Conversations’ is a series of quarterly roundtables held by The Marketing Society and Communicate. The candid chats bring together marketing and advertising experts to discuss, debate and challenge both, new and existing topics that are of […]
Nawaf Felemban is a rocket scientist turned management consultant. He recently founded Arabic website, Kasra. As a rocket scientist with Raytheon, he developed advanced algorithms for Military Radars. As a management consultant with McKinsey, he advised CEOs and Ministers on education and healthcare reform. A dual citizen between Saudi Arabia and the US, he worked […]