Search Results for : Omnicom

OMD, a global media network that is a part of the Omnicom Media Group secured a trifecta of first place wins including- the title of Global Media Agency of the year for the second consecutive year by Adweek, a leading advertising industry publication.  The accolade marks the sixth time, that OMD has been named the publication’s […]

Auto enthusiast, movie buff and ardent Disney, Spielberg and Steve Jobs fan, Colin Gottlieb is also the CEO of Omnicom Media Group EMEA and Chairman of OMD Worldwide.

For the first time in 20 years, Omnicom Media Group has refreshed its brand identity system, including a new logo with the OMG acronym, a modernized logotype and new graphic elements. The system is based on three core tenets: the geometry in the letterforms of the logo, the concept of micro to macro pattern repetition […]

The UK alone used 125,000 tonnes of plastic wrapping last year, especially around Christmas 500 million canned drinks are sold over the festive period 13,350 tonnes of glass is binned every year during December and January And so, Omnicom Media Group MENA has dressed up the Christmas tree outside its building in Dubai Media City […]

Mobile ad fraud is on the rise and is estimated to have doubled since last year. Juniper Research has estimated that advertisers will lose some $19 billion to fraudulent advertising activities on online and mobile devices in 2018. The issue of app install fraud is a growing concern, particularly in the GCC. Therefore, Omnicom Media Group […]

Omnicom Group suffered its biggest decline in nine years after posting sluggish results, renewing concerns that the ad giant can weather media disruption spurred by the likes of Google and Facebook. The stock closed on July 17 at $70.69, down nearly 9.5 percent from the previous day’s close after the New York-based company posted weaker-than-expected revenue growth […]

By Christos Solomi, executive director – programmatic, Omnicom Media Group MENA With a name like Christos Demetrios Solomi, you can easily guess that I probably have some Greek in me. Growing up in a Greek household meant reading mythology was mandatory and consequently, you develop a strong understanding of the idea of a self-fulfilling prophecy. […]

PHD has secured an exclusive launch partner agreement for Unilever with Digital Media Services (DMS) for its new DMS Video product. The agreement is designed to safeguard Unilever’s investments by securing an inventory that adheres to the marketer’s stringent viewability guidelines, a particularly important concern today. The FMCG group will receive privileged access to the Choueiri […]

Omnicom launched the UAE chapter of its global initiative, Omniwomen, on International Women’s Day. The initiative is dedicated to championing the number and influence of female talent within the company and is currently active in ten local chapters across the globe, including in the USA, the UK, Canada, France, Germany, China and now the UAE. […]

Americana Group has concluded its three-way agency review with the appointment of Omnicom Media Group’s Hearts & Science. The account was previously handled by MCN’s Initiative MENA. The company, which operates restaurants and manufactures consumer foods and food-related products across the MENA region, is the first regional client for the data-driven marketing agency. Americana Group […]

Omnicom Media Group has launched Hearts & Science in the MENA region. Touted as a data-driven agency, Hearts & Science was launched in the US exclusively for Omnicom’s P&G business and has since signed on telecom giant AT&T. The Dubai office will be headed by OMD UAE’s head of strategy, Fadi Maktabi, who has been […]

“In the Middle East, there have been many wars and recessions, and this is another recession. So, what do you do?” asks Elie Khouri. He not only seems unperturbed by the varied challenges the region is facing, but, more strikingly, he continues to be optimistic – even enthusiastic. We catch up with him to find […]

Volkswagen Group has selected Omnicom’s PHD as its global media agency following a lengthy competitive review. WPP’s MediaCom, which has a lengthy relationship with the automaker, had handled most of the business, including the US market. The review covered VW Group brands including Volkswagen, Audi, Porsche, Seat, Skoda and commercial vehicles. PHD was an incumbent […]

Omnicom Media Group MENA’s CEO for Saudi Arabia, Choucrallah Abou Samra, will leave his position in June. Faisal Shams, currently general manager of OMD in the Kingdom, will assume the leadership of the group’s three offices in Saudi Arabia. Abou Samra started his career with the company back in 2003. Since then, he has opened […]

A year after Johnson & Johnson brought Coca-Cola veteran Alison Lewis in as the first chief marketing officer of its consumer business, things are going well, with sales and share beating rivals from the over-the-counter drug business to skincare. Now, hoping to maintain momentum, she’s opening a whole can of Coke-style globalization on the historically fragmented company and its […]