For the first time in 20 years, Omnicom Media Group has refreshed its brand identity system, including a new logo with the OMG acronym, a modernized logotype and new graphic elements. The system is based on three core tenets: the geometry in the letterforms of the logo, the concept of micro to macro pattern repetition and the manifestation of individuality.
Elie Khouri, CEO of Omnicom Media Group MENA, explains the reason behind the refresh: “Since our inception, we have focused, first and foremost, on our clients’ challenges, our people and our product. It is now time to reflect all this work and our position in the way we look. With this new visual identity, we more clearly express that we are client-first, data-led and people-powered.”
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]