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Search Results for : North Africa

man
People
February 15, 2021
Mullen Lowe Raises Awareness On a Grave Issue
man
Industry
February 09, 2021
Google Calls on Arab Internet Users To do a Privacy Check
man
People
February 07, 2021
Claudius Boller: "We Know That Now More Than Ever, Listeners Expect Highly Advanced Personalization"
man
Industry
January 20, 2021
Ogilvy Names David Fox as CEO Middle East and North Africa
man
Industry
January 17, 2021
Global Creative Agency 180 Launches Middle East and North Africa Hub
man
People
January 10, 2021
An Open Door to Transformative Collaboration
man
People
November 19, 2020
OSN Originals Aims to Celebrate Diversity Through Its Content
man
People
November 08, 2020
TikTok’s Shant Oknayan on the New AR Branded Effects
Industry
October 14, 2020 Google Launches Program to Accelerate Economic Recovery in MENA

Google pledges to mentor local businesses and help them grow online in the UAE, especially those in retail and tourism. Google announced today ‘Grow Stronger with Google’, a new program to accelerate the MENA region’s economic recovery through digital transformation, by offering digital tools, training, and financial grants to support local businesses and job seekers. […]

Industry
October 06, 2020 Findings from the 12th Arab Youth Survey

Launched in 2008, the Annual ASDA’A BCW Arab Youth Survey is the largest survey of its kind of the Middle East and North Africa region, covering its largest demographic – the youth. The findings of the survey provide governments, the private sector, civil society and academia with insights into the hopes, concerns and aspirations of […]

man
Facebook Hub
Masterminds
October 04, 2020
It’s Not Business, It’s Personal
man
Facebook Hub
Masterminds
September 28, 2020
Enabling the Agency of the Future with Facebook
Industry
June 21, 2020 Advertising Will Decline By 25% in 2020

Group M releases their mid-year report for the MENA region, which forecasts the future of spending in the region’s media industry for the remainder of 2020 as well as 2021. In 2019, MENA advertising spend declined by 5.8%. This year, the number is expected to reduce even further as the industry faces a dual-shock from […]

Industry
June 17, 2020 Let the Hustle Start

Shant Oknayan, recently appointed General Manager of Global Business Solutions across the Middle East, North Africa and Turkey (MENAT) at TikTok, explains why he took on this role and where he sees the platform going in the region. What will your new role at ByteDance, encompass, beyond TikTok? As the General Manager of Global Business […]

Industry
June 16, 2020 Pandemic Perspectives: Mounir Harfouche

How Covid-19 is changing the business and the industry at large, according to Mullen Lowe’s Chief Executive Officer of Middle East and North Africa. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? The impact of Covid-19 was a sudden shock that forced everyone [in the industry] to quickly find solutions to […]

Industry
June 07, 2020 How TikTok Engaged Users to Celebrate Ramadan’s Values

Rami Zeidan, Head of Video and Creative at TikTok, explains how the platform’s creative community united to come up with virtual Ramadan traditions during Covid-19. The holy month of Ramadan has always been a time of togetherness marked by reflection, gratitude, charity. This year, with social distancing measures in place, universally-enjoyed Ramadan traditions were, in […]

Industry
June 07, 2020 Pandemic Perspectives: Ravi Rao

How Covid-19 is changing the business and the industry at large, according to Group M MENA’s Chief Executive Officer. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? The time has come to ‘re-optimize’ everything from brand purpose, positioning, company structures, processes and growth strategies. Consumers have become far too picky and […]

Industry
April 30, 2020 Understanding the Anatomy of Effective Marketing In MENA

WARC, the global authority on advertising and media effectiveness releases the anatomy of effectiveness report for the MENA region. The report aimed at advertising agencies, marketers, and media owners alike, highlighting five key priorities for brands seeking to improve their impact in the Middle East and North Africa region. The report has been created in collaboration with […]

Industry
April 28, 2020 Ad Colony Survey Findings Reveals Increase In Mobile Usage During Ramadan

Mobile advertising platform, Ad Colony unveils some interesting findings on consumer behavior on mobile as the holy month of Ramadan begins. The company surveyed people throughout the Middle East and North Africa about mobile usage during the Ramadan season. Respondents typically aged from 25 to 44 years. The key highlights of the survey are as follows […]

People
April 16, 2020 Say Hello to Safwan El Roufai

Geometry Global, WPP’s end-to-end creative commerce agency has appointed Safwan El Roufai to lead its experiential offering as Executive Vice President for Middle East & North Africa. Communicate got an exclusive interview with Roufai to learn more about his new role and what plans he has in store for the agency. Why make the shift from […]

Industry
September 02, 2019 Meet Twitter Head Of Video Solutions

Twitter announced today it has appointed Samantha Billingham as Head of Video Solutions for the Middle East and North Africa region. The move is another step, the company said, to provide video content solutions to advertisers.   In recent news, Twitter has  allowed advertisers to pay only for completed views. “The client gets charged for only […]

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