Search Results for : New World

Anghami, the regions largest and most loved streaming service, announced today a new collaboration with The Walt Disney Company Middle East in which brands are able to reach millions of consumers through various branding and media solutions alongside hit Disney movie soundtracks.

Hearts and Science’s Sonia John (left), Associate Director – Digital Transformation, and Achrafe Mami (right), Associate Director – Biddable Media, discuss the future of company culture and their five key work-from-home learnings. 1. Work-life balance: Start your day with the right intentions Achrafe Mami:  When I initially started working from home, I was determined to […]

Sophie Simpson, CEO and Founder of Atteline DMCC, explains how Covid-19 has led society to be connected in new ways. Imagine it is the first day of 2020. Things are normal. We can meet face to face. Travel is possible. Daily essentials are easy to buy. But things have changed. Covid-19 has forever altered the […]

The eyes, chico. They never lie. Some of Tony Montana’s greatest lines from the 1983 film, Scarface. The eyes are the most captivating part of the human body. They are an entry into a human’s soul. They tell so much but do so less. They tell joy, anger, sadness, frustration, betrayal, disappointment. They speak volumes […]

By Elías Jabbe The ongoing impact of digital on the tourism industry in the Middle East, Africa and South Asia emerged as a popular topic of discussion at the annual MEASA Aviation Show in Dubai on October 14. The event, which has been organized for several years by Terrapinn Middle East, featured tracks such as […]

On Sunday, Epic Games, the developer of online battle royale video game Fortnite, tweeted a cryptic phrase stating: “This is the end.” As of right now, the Fortnite Twitter page is live streaming a black hole, with no tweet left to read and a black icon as its display picture. Much like the snap of […]

What is art? Is art a concept or an object? Who decides: the artist, the critic or the public? These questions have fueled discussions for decades, as this selection shows. Each has had some effect on the global art scene and has driven it forward. Fountain by Marcel Duchamp, 1917Widely seen as Duchamp’s most famous […]

Sophia can identify faces and have long conversations with others. Sophia is also a Saudi citizen. This might not come out as big news to you, until you learn that Sophia is a robot, imbued with artificial intelligence. Sophia, modeled after actress Audrey Hepburn, has been touring the globe, in a sign that the age […]

By Jeremiah Rosen Recent documentaries about business scandals are captivating audiences. Take, for example, the behind-the-scenes looks at the infamous Fyre Festival disaster and the disgraced Theranos that have set social media ablaze with commentary and memes. Each company was founded and led by charismatic, well, liars who were convincing enough to dupe unwitting investors […]

By Bianca Best The future is being incubated at our schools, but in the wrong way. Just ask education guru Ken Robinson, who delivered the stimulating Ted Talk about how schools are killing creativity. He spoke about an antiquated ethos that enforces learning by rote, an approach that yields little value later ‘out in the […]

By Danielle Jamal, communication director, Leo Burnett Agile is an achieved buzzword status; a word we all currently love! A very critical component to today’s success; however, are agencies and brands equipped to embrace this methodology in order to cater for today’s rigorous demands? It’s still a hit or miss! Agencies have acknowledged the importance […]

A year after what Goldman Sachs labeled the “the biggest M&A deal in the Arab World” i.e. the Amazon/Souq deal, Noon has announced its strategic partnership with US-based online auction platform eBay. About the deal The e-commerce platform, which saw a major investment from Alshaya late last year, will now fulfill eBay orders made on […]

Apple held its annual Worldwide Developers Conference (WWDC) yesterday, June 4, unveiling new updates for developers and users. This time around there were no hardware announcements, but there are some pretty significant software updates that will have huge implications for marketers – especially considering that as of this year Apple has 1.3 billion active devices […]

A panel at the recent In2 Innovation Summit in MENA brought to light the issues of trust and transparency in the media and PR industry. The panelists were Valerie Tan, vice-president Public Relations, Social Media, Internal Communications, Emirates; Brian Lott, head of corporate communications, Mubadala; Paul Holmes, Founder & Chair, The Holmes Report; Faisal Abbas, […]

When it comes to client servicing, it’s time to digitize to optimize, says Tony Sarkis, media manager, UM MENA Digitization has transformed from a future or a trend, into an actual reality in current times, as evidenced in its presence within multiple sectors of our business ecosystem. To quote Jack Welsh, former CEO of GE, […]

The biggest success of Emaar’s partnership with Twitter is its New Year’s Eve festivities in Dubai for the second consecutive year, which enabled live streaming the event to users around the world. The live stream was also accompanied by a Twitter timeline, featuring the New Year’s Eve related real-time conversation. The stream was available globally […]

5 mins with Yann Fourneau, vice-president of sales & marketing SEMEA, Russia & LATAM People usually know Gameloft only for creating mobile games. What can you do in terms of advertising? What are the different formats? Gameloft has actually been ranked world’s number 1 mobile game developer in downloads by App Annie for the second year […]

By Puja Pannum, Blis MD, MENA Mobile, the fastest-growing ad platform in the world according IAB global, is still growing in MENA – with a penetration rate of 175 percent, according to the Media Industries in the Middle East 2016 report by the Northwestern University in Qatar. The same report though shows that marketers here […]

By Puja Panuum It is safe to say that the relationship between consumers, content and brands has undergone seismic change in the last 10 years. Understanding the needs of the consumer has become much simpler because of the increasing availability of real-time data, which allows brands to target their messages in a way that marketers […]