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Search Results for : New World

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People
February 07, 2021
Claudius Boller: "We Know That Now More Than Ever, Listeners Expect Highly Advanced Personalization"
man
People
January 12, 2021
Meet the Covidians
People
October 19, 2020 The Travel Industry in the New, Never Normal
Darien Harris, Founding Partner at JansenHarris, on the future of the travel & hospitality industry in a post-Covid world.
OTT vs TV
Choueiri Group Deep Dives
August 26, 2020 Brands Can Now Get Behind Disney Soundtracks On Anghami

Anghami, the regions largest and most loved streaming service, announced today a new collaboration with The Walt Disney Company Middle East in which brands are able to reach millions of consumers through various branding and media solutions alongside hit Disney movie soundtracks.

Culture
May 25, 2020 A New Culture

Hearts and Science’s Sonia John (left), Associate Director – Digital Transformation, and Achrafe Mami (right), Associate Director – Biddable Media, discuss the future of company culture and their five key work-from-home learnings. 1. Work-life balance: Start your day with the right intentions Achrafe Mami:  When I initially started working from home, I was determined to […]

People
May 10, 2020 New-Fangled Connections

Sophie Simpson, CEO and Founder of Atteline DMCC, explains how Covid-19 has led society to be connected in new ways. Imagine it is the first day of 2020. Things are normal. We can meet face to face. Travel is possible. Daily essentials are easy to buy. But things have changed. Covid-19 has forever altered the […]

man
Choueiri Group Deep Dives
OTT vs TV
November 14, 2019
A Whole New World of Opportunity
Culture
November 14, 2019 Agora Images: #Eyes2019

The eyes, chico. They never lie. Some of Tony Montana’s greatest lines from the 1983 film, Scarface. The eyes are the most captivating part of the human body. They are an entry into a human’s soul. They tell so much but do so less. They tell joy, anger, sadness, frustration, betrayal, disappointment. They speak volumes […]

Industry
November 04, 2019 How Digital is Transforming the Tourism Industry

By Elías Jabbe The ongoing impact of digital on the tourism industry in the Middle East, Africa and South Asia emerged as a popular topic of discussion at the annual MEASA Aviation Show in Dubai on October 14. The event, which has been organized for several years by Terrapinn Middle East, featured tracks such as […]

Culture
October 15, 2019 Fortnite goes into total blackout

On Sunday, Epic Games, the developer of online battle royale video game Fortnite, tweeted a cryptic phrase stating: “This is the end.” As of right now, the Fortnite Twitter page is live streaming a black hole, with no tweet left to read and a black icon as its display picture. Much like the snap of […]

Culture
October 10, 2019 When Art Is Controversial

What is art? Is art a concept or an object? Who decides: the artist, the critic or the public? These questions have fueled discussions for decades, as this selection shows. Each has had some effect on the global art scene and has driven it forward. Fountain by Marcel Duchamp, 1917Widely seen as Duchamp’s most famous […]

Industry
August 13, 2019 How Artificial Intelligence Changes Media In The Middle East

Sophia can identify faces and have long conversations with others. Sophia is also a Saudi citizen. This might not come out as big news to you, until you learn that Sophia is a robot, imbued with artificial intelligence. Sophia, modeled after actress Audrey Hepburn, has been touring the globe, in a sign that the age […]

Industry
April 05, 2019 What marketers can learn from from Theranos and the Fyre Festival

By Jeremiah Rosen Recent documentaries about business scandals are captivating audiences. Take, for example, the behind-the-scenes looks at the infamous Fyre Festival disaster and the disgraced Theranos that have set social media ablaze with commentary and memes. Each company was founded and led by charismatic, well, liars who were convincing enough to dupe unwitting investors […]

Industry
April 04, 2019 Seize the technology to enjoy your growth

By Bianca Best The future is being incubated at our schools, but in the wrong way. Just ask education guru Ken Robinson, who delivered the stimulating Ted Talk about how schools are killing creativity. He spoke about an antiquated ethos that enforces learning by rote, an approach that yields little value later ‘out in the […]

Industry
March 21, 2019 Agile for a volatile reality

By Danielle Jamal, communication director, Leo Burnett Agile is an achieved buzzword status; a word we all currently love! A very critical component to today’s success; however, are agencies and brands equipped to embrace this methodology in order to cater for today’s rigorous demands? It’s still a hit or miss! Agencies have acknowledged the importance […]

Industry
June 12, 2018 Souq has Amazon and now noon has eBay. But, what does it all mean for the regional e-commerce industry?

A year after what Goldman Sachs labeled the “the biggest M&A deal in the Arab World” i.e. the Amazon/Souq deal, Noon has announced its strategic partnership with US-based online auction platform eBay. About the deal The e-commerce platform, which saw a major investment from Alshaya late last year, will now fulfill eBay orders made on […]

Industry
June 05, 2018 Marketing to Apple users just got A LOT harder & other lessons from WWDC 2018

Apple held its annual Worldwide Developers Conference (WWDC) yesterday, June 4, unveiling new updates for developers and users. This time around there were no hardware announcements, but there are some pretty significant software updates that will have huge implications for marketers – especially considering that as of this year Apple has 1.3 billion active devices […]

Industry
February 26, 2018 Do people really trust media more than PR?

A panel at the recent In2 Innovation Summit in MENA brought to light the issues of trust and transparency in the media and PR industry. The panelists were Valerie Tan, vice-president Public Relations, Social Media, Internal Communications, Emirates; Brian Lott, head of corporate communications, Mubadala; Paul Holmes, Founder & Chair, The Holmes Report; Faisal Abbas, […]

Industry
February 26, 2018 If client servicing were digitized, would you be dealing with a robot? Well, not exactly

When it comes to client servicing, it’s time to digitize to optimize, says Tony Sarkis, media manager, UM MENA Digitization has transformed from a future or a trend, into an actual reality in current times, as evidenced in its presence within multiple sectors of our business ecosystem. To quote Jack Welsh, former CEO of GE, […]

Industry
February 16, 2018 How Twitter and Emaar teamed up to promote Dubai

The biggest success of Emaar’s partnership with Twitter is its New Year’s Eve festivities in Dubai for the second consecutive year, which enabled live streaming the event to users around the world. The live stream was also accompanied by a Twitter timeline, featuring the New Year’s Eve related real-time conversation. The stream was available globally […]

Industry
April 10, 2019 How Can Marketers Satisfy the Needy Customer of the Future?

By Puja Panuum It is safe to say that the relationship between consumers, content and brands has undergone seismic change in the last 10 years. Understanding the needs of the consumer has become much simpler because of the increasing availability of real-time data, which allows brands to target their messages in a way that marketers […]

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