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Global marketing agency, Dentsu Aegis Network has launched the latest edition of its Digital Society Index (DSI) survey. The study highlights the change in relationship between consumers and technology, as consumers have begun interacting with technology in a more positive way than ever before. The survey ran between March-April 2020 – the peak of the […]

As life in China slowly begins to return to normal, the draconian measures that were earlier implemented to curb the spread of the virus have taken a toll on the country’s economy. The two-month-long pandemic forced businesses to halt operations and residents to remain indoors, causing a stint in the country’s economic growth. This also […]

According to a statement by the company, Michael Nederlof will transition from his role as CEO of Dentsu Aegis Network Middle East & North Africa (MENA) in September 2017 to pursue a new opportunity within the network outside of the region. Nederlof will continue in his current role as CEO until then, and his replacement will […]

Dentsu Aegis Network MENA has partnered with Media 21 (M21) in Oman with the latter becoming the exclusive partner of Densu Aegis in the country, responsible for all communications services including media planning and buying, creative, digital and social media, events and media production for Dentsu Aegis Network clients in Oman going forward. The partnership […]

Dentsu Aegis Network has announced a new partnership with International Communications Agency (ICA) in Iran. The two agencies began working together in January 2015 and have now officially formed their first partnership, Carat-ICA. With offices based in Tehran, Carat-ICA will take full responsibility for the media planning and buying requirements of Carat and other Dentsu […]