Ahmed El Sayed, part of Brand Ripplr’s talent network, gave his own thoughts on the topic of luxury.
Ahmed El Sayed, part of the Brand Ripplr talents gave his own thoughts on the topic of luxury. El Sayed defined luxury as “I'd say it’s less about logos and more about lifestyle. It’s not just what you buy—it’s how it makes you feel, the story behind it, and whether it aligns with your values. Luxury now is about authenticity, exclusivity, and experience.” When probed as to who his typical “client” is, as someone in the influence field, El Sayed went “my typical client values quality and individuality over hype. They experience luxury in the details—the craftsmanship of a well-made item, the personalized touch in a service, or the feeling of being part of something special. It’s not just about the price tag; it’s about the emotional connection.”
El Sayed goes theoretical when it goes to the issue of the “dupes”, and what they represent: “The rise of “dupes” is interesting because it exposes the real question—are people buying luxury for the product itself or the perception it gives them? I think the new luxury is being able to curate your style and life with intention, whether that means luxury, mid, niche or commercial designer that aligns with your budget.”
As to where luxury is heading, as a way of life for the Gen Z generation, El Sayed is very clear: “GenZ definitely prioritizes experiences over possessions, and that’s where luxury is shifting. It’s not just about owning the bag; it’s about where the bag takes you, who you meet, and what moments you create with it.”
The issue of aspirational consumers is more tricky for Alsayed, he says “as for those lost aspirational consumers? The smartest brands won’t just lower prices to lure them back; they’ll rethink their approach entirely.” Before wrapping everything up with: “The future of luxury isn’t about making something cheaper—it’s about making something meaningful.”
