Landmark Reach, the retail media division of Landmark Group, has partnered with Publicis Media, the media hub of Publicis Groupe, to strengthen and expand, its retail media network.
Landmark Reach, the retail media division of Landmark Group, the region’s prominent retail and hospitality conglomerate, has partnered with Publicis Media, the media hub of Publicis Groupe, to strengthen and expand, its retail media network. The partnership will aim to create new opportunities for brands while enhancing the shopping experience for millions of consumers through a more data-driven, targeted advertising platform that connects brands with shoppers at critical points in their journey, whether in-store, online, or on the open internet.
As a strategic launch partner, Publicis Media will play a key role in supporting Landmark Reach’s retail media framework enhancing their understanding of how our clients will want to see Landmark’s first-party data structured, segmented and made available for targeting. By blending first-party data and other digital touchpoints, Publicis Media and Landmark Reach are working together to build a seamless ecosystem where insights drive smarter, more personalised brand strategies. This collaborative approach ensures that every element—from campaign planning to consumer engagement—is interconnected, positioning Landmark Reach as a scalable, future-ready retail media platform that delivers both impact and measurable growth.
What sets this partnership apart is how all elements—campaign strategy, data insights, and execution are fully connected to deliver consistent engagement across channels. Landmark Reach’s media touchpoints, from in-store screens to app-based and digital activations, are synchronised to provide a seamless experience throughout the shopper’s journey. This holistic system ensures that each interaction builds on the next, creating deeper trust and loyalty between brands and consumers while enhancing campaign performance.
