Search Results for : Multiscreen

By Vinod Krishnan Viewers are watching more content than ever before, with expectations for nearly endless content choice anytime, anywhere and on any screen. To innovate and stay ahead of viewer demands requires the adoption of technologies and solutions that accelerate content production and delivery.  Today, cloud technology has the power to fundamentally change how media […]

In May 2016, YouTube launched the first edition of The Lantern, an award program to recognize the work of creative and media agencies, as well as advertisers in the MENA region during Ramadan. Now in its second year, The Lantern has announced the winners of its second edition. This year, Orange Egypt won the award […]

With one year to go until the final of the 2018 FIFA World Cup, Facebook’s head of brand advertising at Facebook Middle East, North Africa and Pakistan, Naureen Mohammed, looks at how marketers can get tactical with mobile and video when it comes to planning their strategies.  With just one year to go until the […]

By Fadi Sibai, founder and managing director of Hot Ice Communications As online video watching and multiscreening become more popular, ignoring and skipping ad breaks has become inevitable. If done in an interesting, non-intrusive way, product placement is the best way to regain consumers’ attention, while adding value to their lives. Passive-aggressive Product placement, in fact, […]

Exponential Interactive has announced the expansion of its brand performance offering into new markets across the EMENA region. Exponential’s performance offering is enhanced by Audience-Efficient Real-time Optimisation (AERO), an algorithm that transforms the performance of online campaigns by optimising them in real-time using transparent interest-based audience models. The technology scores each impression for each campaign […]

Open ad management company for multiscreen campaigns, Sizmek, announces its partnership with Future Tech Media, which aims to provide regional advertisers access to ad technology products.  Starting in January 2016, Future Tech Media will become Sizmek’s official partner across the MENA region, utilizing its open technology methodology and data intelligence to help advertisers create cross-platform […]

In a world where Kim Kardashian rules social media and Donald Trump runs for the US elections, it might seem rather easy for things to be misunderstood. However, people aren’t always the cause. Sometimes it’s just the context. For instance, the quote, “Rather thicker than one usually sees…quite rigid…ten-and-a-quarter inches,” didn’t sound wrong at all […]

Google has launched the Middle East version of its insight hub, Think with Google. The website, which is free to access, collates intelligence on the MENA region’s digital landscape through various content forms including videos, case studies, research reports and infographics. It also brings together tools such as Google Trends under its Planning Tools section. […]

Selevision, Saudi multi-platform entertainment company serving MENA announces the launch of a new codec, named ‘Nukodec’. Designed to replace the H.264 and H.265/HEVC (High Efficiency Video Coding) codecs currently in use by the industry, the new technology will be made available to global industry players across, allowing them to migrate into an advanced HEVC algorithm […]

Lebanese media planners crawl towards the multiscreen world of brand building Since the revolutionary invention of the Internet, media channels have been changing year after year, urging agencies to optimize their clients’ media plans in order to adjust to the new realities. Global numbers show that today’s consumers spend seven hours a day watching a […]

The Oxford Dictionary defines a ‘mobile phone’ as “a telephone with access to a cellular radio system so it can be used over a wide area, without a physical connection to a network” and the word ‘mobile’ as “able to move or be moved freely or easily”. However, with the introduction of phablets, tablets and […]

Millward Brown, a global company focused on brands, media and communications, has identified rapid growth in synchronized advertising across TV and digital devices as a key trend for 2015. Consumers can expect to see more linked messages in 2015, with ads on TV being backed up by an increasing number of reminder and reinforcement messages […]

  With the increasing penetration of mobile devices in the MENA region, it’s no surprise that the media closest to a consumer is his mobile device. This high level of accessibility is at the inception of the multiscreen phenomenon – people watch TV with their eyes and fingers on the screen of their mobile device, […]

Telly (www.telly.com), a platform allowing people to discover new video-on-demand content via social recommendations, announced today that it is launching a new premium service called Telly Plus for emerging markets, and that it has signed international distribution agreements with both Sony Pictures Television and Miramax to provide content for the service. The agreements enable Telly […]

Last week, Twitter announced its first partnerships to syndicate Promoted Tweets outside of Twitter with Flipboard and Yahoo! JAPAN. Tweets can now flow from Twitter to other mediums, like TV, websites and mobile applications. In fact, in the third quarter of 2014 there were approximately 185 billion tweet impressions off of Twitter. For the brands already advertising […]