Last week, Twitter announced its first partnerships to syndicate Promoted Tweets outside of Twitter with Flipboard and Yahoo! JAPAN.
Tweets can now flow from Twitter to other mediums, like TV, websites and mobile applications. In fact, in the third quarter of 2014 there were approximately 185 billion tweet impressions off of Twitter. For the brands already advertising on Twitter, these new partnerships open a significant opportunity to extend the reach of their message to a larger audience. Twitter’s syndicated ads will be seen by users within Twitter content sections on third-party properties, as well as within third-party content areas.
For example, if Nissan is running a Promoted Tweet campaign on Twitter, but also trying to reach a similar audience on a mobile application like Flipboard, it could simultaneously run the campaign off Twitter, with the same targeting and creative in the Flipboard app. Since Flipboard already integrates organic tweets into the app, the Promoted Tweet will have the same look and feel that is native to the Flipboard experience.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]