Last week, Twitter announced its first partnerships to syndicate Promoted Tweets outside of Twitter with Flipboard and Yahoo! JAPAN.
Tweets can now flow from Twitter to other mediums, like TV, websites and mobile applications. In fact, in the third quarter of 2014 there were approximately 185 billion tweet impressions off of Twitter. For the brands already advertising on Twitter, these new partnerships open a significant opportunity to extend the reach of their message to a larger audience. Twitter’s syndicated ads will be seen by users within Twitter content sections on third-party properties, as well as within third-party content areas.
For example, if Nissan is running a Promoted Tweet campaign on Twitter, but also trying to reach a similar audience on a mobile application like Flipboard, it could simultaneously run the campaign off Twitter, with the same targeting and creative in the Flipboard app. Since Flipboard already integrates organic tweets into the app, the Promoted Tweet will have the same look and feel that is native to the Flipboard experience.