Insights
Industry
People
Culture
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
Insights
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
ABOUT US
CONTACT US
ADVERTISE WITH US
Insights Industry
Back
Sizmek and Future Tech Media announce partnership for Middle East
By Arjun RKThu, Dec 10 2015

Contact
sizmek-and-future-tech-media-announce-partnership-for-middle-east

Open ad management company for multiscreen campaigns, Sizmek, announces its partnership with Future Tech Media, which aims to provide regional advertisers access to ad technology products.

 Starting in January 2016, Future Tech Media will become Sizmek’s official partner across the MENA region, utilizing its open technology methodology and data intelligence to help advertisers create cross-platform campaigns. The regional focus for Sizmek is a reflection of online advertising growth and demand for multiscreen campaign measurement.

“The MENA region is a fast-growing one where digital advertising is increasing by 35 percent year-on-year. We are seeing a massive growth in not only the volume of campaigns with regional advertisers but also the variety – from programmatic and dynamic creative optimisation to interactive video and mobile. We are happy to be partnering with Future Tech Media with whom we are aligned in our vision to drive innovation, creativity and ad technology in the region,” says Deann Harvey, VP EMEA of Sizmek, in a statement to the press.

Managing director of Future Tech Media, Boye Balogun, adds: “We are delighted to be partnering with Sizmek, which is without doubt the leading independent ad management technology platform in the world. We believe in their open technology design, which gives advertisers access to the widest range of solutions in the market – from attribution to cross-device tracking and audience measurement.”

As a result of the new partnership with Sizmek, Future Tech Media has established a separate technology arm that includes a team that will focus on programmatic buying, mobile advertising and rich media across the region.

RELATED TOPICS
Advertising Media Multiscreen Partnership Technology
MORE IN Industry
Industry
November 01, 2020 How to Build a Winning Gen Z Strategy on Mobile

App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]

Industry
October 28, 2020 Micro-Influencers Are Still an Important Channel in the Marketing Funnel

Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]

Industry
October 28, 2020 Global Media Insight Report Provides Concise Picture of Media Trends in UAE & KSA

Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]

Industry
October 27, 2020 Socialbaker’s New Report Highlights Slow Return to Normalcy in Digital Space

Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]

Subscribe to

our newsletter.

This site uses cookies: Find out more.

Logo
  • Insights
  • Industry
  • People
  • Culture
  • Brand Studio
  • Facebook Hub
  • Choueiri Group Deep Dives
  • OMD Corner
  • LEAD with ABG
  • About Us
  • Contact Us
  • Advertise With Us
  • Privacy Policy
  • Disclaimer
NEWSLETTER

Get a monthly round-up of Communicate's best insights

© 2020 communicateonline.me
About Us
Contact Us
Advertise With Us
Privacy Policy
Disclaimer
icon
icon
icon
icon
icon
© 2020 communicateonline.me