Open ad management company for multiscreen campaigns, Sizmek, announces its partnership with Future Tech Media, which aims to provide regional advertisers access to ad technology products.

 Starting in January 2016, Future Tech Media will become Sizmek’s official partner across the MENA region, utilizing its open technology methodology and data intelligence to help advertisers create cross-platform campaigns. The regional focus for Sizmek is a reflection of online advertising growth and demand for multiscreen campaign measurement.

“The MENA region is a fast-growing one where digital advertising is increasing by 35 percent year-on-year. We are seeing a massive growth in not only the volume of campaigns with regional advertisers but also the variety – from programmatic and dynamic creative optimisation to interactive video and mobile. We are happy to be partnering with Future Tech Media with whom we are aligned in our vision to drive innovation, creativity and ad technology in the region,” says Deann Harvey, VP EMEA of Sizmek, in a statement to the press.

Managing director of Future Tech Media, Boye Balogun, adds: “We are delighted to be partnering with Sizmek, which is without doubt the leading independent ad management technology platform in the world. We believe in their open technology design, which gives advertisers access to the widest range of solutions in the market – from attribution to cross-device tracking and audience measurement.”

As a result of the new partnership with Sizmek, Future Tech Media has established a separate technology arm that includes a team that will focus on programmatic buying, mobile advertising and rich media across the region.