Search Results for : Money Transfer

On October 15, Dubai-based mobility online platform Careem launched a new campaign highlighting its transition from ride-hailing company to Super App. Communicate had questions, so we asked Noha Zeid, Director of Marketing, and Haya Kalbouneh, Senior Brand Manager at Careem. What exactly is a Super App? Careem is the region’s everyday Super App: the first […]

We’ve all seen how social media has changed the way people communicate with one another and also how they engage with brands. On an average, consumers spend around six hours a day online. Of this, 28 percent is spent on social media platforms. 70 percent of Facebook users log on daily, including 43 percent who […]

  Corporate and retail banks are facing a period of change and innovation prompted by competition from inventive business models and non-finance competitors. Innovation is crucial to growth and new examples of banks adopting additional services in response to this changing market environment are beginning to emerge. One service on offer is banking via a […]

When self-proclaimed “brand futurist”, acclaimed author and Time magazine’s 2009 Influential 100 list honoree, Martin Lindstrom, set out to unravel the subconscious motives of addictive smokers in a neuromarketing study (neuromarketing explores cognitive, emotional and sensorimotor responses to marketing stimuli) of unprecedented scale and size in 2004, his drives were, quite oppositely, very conscious. Lindstrom’s mother was […]

  Money transfer company Western Union (WU) recently launched “Face of My WU”, a Facebook competition where, as its name indicates, one UAE resident will become the face of a media campaign for its recently introduced loyalty program, “My WU”. To date, more than 1500 took part in the competition. Participants were asked to upload […]

  The decision of an established e-commerce player to drop COD (cash on delivery) services would garner little attention elsewhere in the world – and, in fact, would only be considered a natural progression of the business. But regional e-commerce platform JadoPado’s recent announcement that it would stop offering COD as a payment option got quite mixed reactions in a region where a […]

  Three hours into a lengthy debate with Tarik Kaddoumi, a self-proclaimed liberal and cofounder of Umbrellab – a payment gateway that enables businesses to accept Bitcoins – Communicate felt that it had stepped into an all-too familiar movie storyboard: a too-good-to-be-true revolutionary seed of an idea against the status quo that turns real, is fought against tooth and nail by those in […]

  Social entrepreneurs in developing countries are using mobile phones and the controversial digital currency bitcoin to increase the speed, and slash the price, of international money transfers, raising the prospect of a revolution in the $600 billion annual global remittance market. Soaring rates of mobile phone use in developing countries are helping the entrepreneurs compete with […]