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Search Results for : Mindshare

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People
December 09, 2020
Twitter Announces #BestofTweets 2020 in MENA
Industry
December 02, 2019 Winning the Battle for Attention with AR

Vishal Badiani, creative strategy lead-MENA at Snap Inc., Regardless of the platform, there is no doubt that people are willing to spend time on experiences that catch their attention. The challenge is that the window of opportunity on traditional formats is shrinking. For better or for worse, people can choose to do many other things […]

People
October 17, 2019 TJ Lightwala joins Accenture Interactive

WPP’s GroupM MENA’s former head of digital now is Experience Services Lead for Accenture Interactive in the Middle East. With nearly two decades of industry experience in the US and the Middle East, TJ Lightwala was officially appointed Experience Services Lead for Accenture Interactive in the Middle East. For seven years, Lightwala was leading regional […]

People
September 22, 2019 Tony Bourached New CEO Of Mindshare MENA

Tony Bourached is announced as the new CEO of Mindshare MENA, as of October 1st, 2019. Bourached is the current Regional Digital Director for Mindshare. His marketing career started back in the UK before he joined Mindshare Saudi Arabia in 2010 as Head of Digital. During his time in Saudi Arabia, he was tasked to establish the first fully dedicated digital department within […]

Industry
August 04, 2019 Are Marketing Teams On The Struggle?

By Sharvari Alape Over the past few years, we have seen companies consolidating the Chief Marketing Officer roles into “chief growth officer” and other titles that incorporate commercial and sales posts.  Hence, the layoff of 400 marketing employees by Uber, made last week, was just another hit in the wall by some who see companies […]

Industry
June 28, 2019 AR and The Advancements In Advertising and Media

By Faris Sibai  Augmented Reality (AR) is propelling the e-commerce industry into the future with a model that makes advertising not only personalized but fun for the user.  Augmented reality revenues are estimated to reach a staggering $14 billion in 2021, according to ARtillery Intelligence. This growth presents an exciting opportunity for marketers, as consumers […]

Industry
June 02, 2019 Responsible Advertising To The Rescue?

By Sharvari Alape People experience ads everywhere. From sponsored ads on social media,  the in-between ads on TV to the enormous billboards on the streets. However, that does not mean they resonate with the advertisement on a level to spark an action. Comparatively, very few campaigns over the last years have tackled specific social  issues […]

People
May 13, 2019 Ravi Rao Appointed CEO at GroupM MENA

GroupM, WPP’s named, Ravi Rao, CEO at GroupM Middle East North Africa (MENA), the group said in a statement. He replaces Filip Jabbour, who was appointed in 2015 when GroupM launched in the region and has taken the decision to step down. “Clients increasingly require services beyond media planning and buying, and I’m looking forward […]

Industry
April 28, 2019 The 4 Ways Print Publications Can Reinvigorate Their Offerings

By Janet Levine There’s no shortage of headlines about storied print publications scaling back or shutting down entirely. Ad Age, for one, called it a category in “secular decline” in its 2019 Publishers A-List. From a media perspective, print publishers have a unique opportunity to reinvigorate their brands. If we treated these publishers the way […]

Industry
January 15, 2019 JUST IN: OMD wins media mandate for Zain

Following an extensive multi-agency review process, Zain Group, a Middle Eastern mobile operator headquartered in Kuwait, has appointed OMD as its new strategic media-buying partner effective immediately. The account was previously managed by Mindshare. This is the first telco account win for OMD on a regional level. Just recently, J. Walter Thompson was reappointed as […]

Industry
October 25, 2018 JUST IN: OMD global bags Mercedes account

OMD has won the global media mandate for Mercedes as part of a global review, report industry sources. In the region, OMD works with another automotive client i.e. Nissan, and it is unclear at this point how the new global appointment will play out in the region. At the time of writing this, neither of […]

Industry
July 08, 2018 “It is unfair to say that digital is completely replacing TV”

By Abdallah Adra, senior regional manager, PMX MENA Who had ever imagined ten years back that spends on digital media or any other media could one day overcome the investments on TV advertisements? Whoever thought back in that period that what was offered as a free of charge media to support paid traditional media, would […]

Industry
July 05, 2018 UPDATE: Mindshare confirms Pizza Hut win

Yesterday, we announced the news of Mindshare winning the media business of Pizza Hut, which is part of Yum Brands. The companies have now confirmed the win that consolidates the offline and digital business within one agency. The agency – and some of its partner agencies within GroupM – already works with Pizza Hut and […]

Industry
July 04, 2018 BREAKING: Mindshare wins Pizza Hut account

Mindshare MENA, part of GroupM, has won the Pizza Hut account. The account was previously handled by PHD for digital and Initative for offline media. Pizza Hut is part of Yum Group globally but Americana has the franchising rights in the MENA region. Americana moved its portfolio of clients from Initiative to Omnicom’s Hearts & […]

Industry
June 20, 2018 5 ways TV advertising is getting a new life thanks to AT&T and Time Warner

TV is getting a new season thanks to AT&T’s deal with Time Warner. AT&T is a sleeping giant in the ad world. Now, with the US Department of Justice approving its $85 billion bid to acquire Time Warner, it’s about to wake up. What does it all mean for the advertising industry? Basically, more data, […]

Industry
June 19, 2018 EXCLUSIVE RAMADAN INSIGHTS PART 3: Was your campaign a HIT or a MISS?

The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up with their favorite TV drama series and spend more time with their near and dear ones. It’s also that time of year when television and digital screens are bombarded with commercials. […]

Industry
June 17, 2018 Is ‘integration’ swallowing individual agency brands?

When Campbell Soup Co. named Publicis Groupe the winner of a massive agency review for digital, creative and media, the press release contained a smorgasbord of buzzwords that have come to typify holding company-level pitches. Publicis will provide an “entire suite of marketing services and provide more accountability and flexibility than traditional marketing models,” its March […]

Industry
May 23, 2018 PHD just won a major global client

Following a pitch handled by UK-based media consulting company, ID Comms, PHD has won the global media account of British banking and financial services company HSBC. The incumbent was GroupM’s Mindshare. “We have selected PHD as our preferred Media Planning and Buying Supplier as they demonstrated strong strategic skills and advanced digital transformation capabilities,” Leanne […]

Industry
May 17, 2018 Acquisition or collaboration: what’s the future for MENA startups?

(Image: TJ Lightwala, head of Future Adaptive Specialist Teams (FAST), Mindshare MENA) Magnitt, the startup for startups, has secured almost $1 million in seed funding $560 million was invested in MENA startups in 2017, up 65% from 2016 Digital startups in the MENA region have raised more than $500 million in equity investments in 2017 According […]

Industry
April 17, 2018 PHD open up a fifth office in the Middle East

Omnicom Media Group’s media arm PHD, which just last year extended its contract with DWTC and Huawei, has now opened a fifth office. The agency already has offices in Dubai, Abu Dhabi, Riyadh and Beirut. The new office is in the central district of Zamalek in Cairo, Egypt. “The move is in direct response to clients’ needs for the […]

Industry
July 12, 2018 MediaCom scores another global win

Shortly after winning the global adidas contract for media, WPP and GroupM’s MediaCom has scored another huge win. Hilton has selected WPP’s MediaCom as its media agency of record for cross-channel planning and traditional media buying following a review. A Hilton spokesman confirmed the selection to Ad Age in an emailed statement. “We selected MediaCom for its […]

Industry
January 03, 2018 Dynamic creative optimization and programmatic

TJ Lightwala, head of Future Adaptive Specialist Team (FAST) and Performance, Mindshare MENA, lists the keys steps to take on the set-up of Dynamic Creative Optimization (DCO) with programmatic Streamline the workflow with your creative agency and production agency in terms of who’s going to own each stage of the process. It’s about overall efficiencies […]

Industry
January 03, 2018 What does innovation really mean?

TJ Lightwala, head of Future Adaptive Specialist Team (FAST) and Performance, Mindshare MENA, spells out the real meaning of innovation in today’s media landscape Innovation is often referred to in the context of cool, new pieces of technology which, in some way, shape or form utility and overall value, which ought to help both, demand […]

Industry
August 06, 2017 Interview with Ravi Rao, CEO, Mindshare MENA

Ravi Rao, CEO, Mindshare MENA, on why today everything is media  On challenges Rao believes Mindshare MENA has two challenges: to build on the current offering of the network and bring in global products and processes to increase effectiveness. That said, there are several big accounts including Unilever, PepsiCo and Kellogg’s, which are part of […]

People
May 03, 2017 Nizar Abou Saab leaves Mindshare MENA after 17 years

After a 17-year long stint at Mindshare MENA, Nizar Abou Saab has decided to leave the agency “to explore new avenues to further his personal career growth,” according to industry sources. Abou Saab has spent most of his career at the agency across its offices, including the UAE, KSA, Iraq, Bahrain and Qatar. During his […]

People
May 15, 2016 Meet the new boss

Earlier this year, Samir Ayoub left his home of the past 17 years. He will stay on as the delegate of the board until July, while chief client officer and Mindshare veteran Ravi Rao will take his place. Rao says he will build on Ayoub’s foundations, but it will also be a challenging journey, “because […]

People
February 14, 2016 Samir Ayoub’s outlook for 2016

Samir Ayoub, ex-CEO and present delegate of board, Mindshare MENA, on what’s the best and worst thing that can happen in 2016, and his mantra to make it through the year. What’s the best thing that can happen in 2016? The year 2016 is a continuation of the slowdown in our industry that started in […]

People
May 28, 2015 Why Filip Jabbour is back to the Middle East as Group M’s first CEO in the region

WPP’s global media management investment operation, Group M, is setting up its MENA operation in Dubai and has named Filip Jabbour as CEO to lead the regional office. Jabbour has held several positions in the MENA region since 2005, including being CEO of Starcom MENA. More recently, he served as executive vice president and managing […]

Industry
November 11, 2014 Will Unilever’s higher online standards jeopardize industry effort?

Advertising trade groups spent years developing standards for online ad viewability before they were approved earlier this year. Now, one of the world’s biggest marketers and a major media-buying company have officially come out and said those standards aren’t high enough. Unilever and GroupM, whose Mindshare agency handles the marketer’s buying, are working with standards […]

Industry
October 14, 2014 Mindshare Tunisia scores at African Cristal Festival

WPP Group’s Mindshare, a global media agency network, was recently rewarded for their creative campaign, titled Keep Our Beaches Clean, taking home two Sapphire and one Emerald award at the second edition of the African Cristal Festival taking place in Marrakech during October 1st – 3rd. Mindshare Tunisia won the Sapphire award for the Outdoor category, […]

People
September 29, 2014 Mindshare appoints new regional trading director for MENA

  Fadi Mouawad has been appointed as regional trading director for the MENA region. Mouawad has been with the group for many years, having been the CEO of its Mediainsight arm before it merged with Mediacom in 2011.    

Industry
August 12, 2014 WPP’s GroupM to offer flexible alternative to Xaxis

In a bid to keep clients from moving their programmatic operations in house, GroupM, the media agency network under WPP, is building a less constrictive alternative for its programmatic buying arm Xaxis. The alternative is a system in which clients work with whichever ad-tech vendors or data-management platforms they choose – Group M will suggest […]

Industry
July 27, 2014 The Digital Madison Avenue

  In this day and age, each and every one of us lives two distinct lives: one offline, which is the real life we all know, and another life online, which so many of us are now enjoying. This new online lifestyle has attracted all sorts of people, both sane and mad, to Madison Avenue. […]

Industry
July 21, 2014 Tough call

“These are times when each entity within the communications ecosystem seeks to articulate its unique contribution to brand custodianship. I ask myself: whom should we believe? And in the midst of uncertainty, I am convinced that what is being played today is a zero-sum game,” says Lance De Masi, president of the International Advertising Association (IAA) […]

Industry
July 14, 2014 Mindshare launches global wearable technology unit

  WPP‘s global media agency Mindshare has set up a global wearable technology group called Life+ to help brands take advantage of the nascent technology. Life+ will be headed by Jeff Malmad, managing director of mobile at Mindshare North America, and is designed to help brands understand the opportunity that wearable technology presents, whilst ensuring […]

Industry
December 09, 2013 Mindshare Beirut wins Waterfront City business

A new addition to the portfolio of Mindshare Global Media Network’s Beirut office is the Waterfront City account, which it acquired following a pitch made by seven top agencies, which included OMD, MEC, and Vertical. Starting December 2013, Mindshare Beirut will oversee Waterfront City’s media operations, which includes managing its communication channels’ strategies, implementation and […]

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