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Search Results for : Media Pitches

Top 30 Leaders 2021: #30 Houda Tohme
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May 27, 2022
Top 30 Leaders 2021: #30 Houda Tohme
5 reasons why GSK consolidated global account with Publicis Industry
October 11, 2018 5 reasons why GSK consolidated global account with Publicis

In May 2018, pharma and consumer-health giant GlaxoSmithKline started reviewing its massive global media account. The review included Dentsu and two incumbents – Omnicom’s PHD and GroupM. It has now decided to consolidate its estimated $1.7 billion global media buying assignment with Publicis Media effective next year. A bit of history In 2010, GroupM’s MediaCom – the then […]
The DOs and the DON’Ts of a media pitch Industry
April 21, 2017 The DOs and the DON’Ts of a media pitch

Within a period of only a matter of months in 2015, brand owners including Procter & Gamble, Unilever, L’Oréal, Volkswagen, Johnson & Johnson and more all called reviews of the US and global media planning and buying arrangements. The total value of media business that was put up for grabs was estimated to be as […]