Within a period of only a matter of months in 2015, brand owners including Procter & Gamble, Unilever, L’Oréal, Volkswagen, Johnson & Johnson and more all called reviews of the US and global media planning and buying arrangements.
The total value of media business that was put up for grabs was estimated to be as much as $30 billion and it threw the agency world into disarray.
If market predictions are anything to go by, 2017 is going to be an even crazier year for media pitches.
Meet David Indo, co-founder of ID Comms, a strategic consultancy that advises and guides brands through the pitch process. Ahead of his talk at the Festival of Media MENA in Dubai, where he will talk about the pitch process, he gives out his quick Dos and Don’ts for media agencies.