Search Results for : Media And Creative

How Covid-19 is changing the business and the industry at large, according to Mullen Lowe’s Chief Executive Officer of Middle East and North Africa. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? The impact of Covid-19 was a sudden shock that forced everyone [in the industry] to quickly find solutions to […]

By Caline Malek As the Gulf prepares to embrace the Fourth Industrial Revolution, artificial intelligence (AI) is expected to bring a number of benefits to many industries, including the media sector. Indeed, robo-journalism – the automated creation of news article by an algorithm – is rapidly gaining ground around the world. Many prestigious media outlets […]

Just recently, Radisson Hotel Group appointed Accenture Interactive as its global experience agency to increase the digital presence of the company’s brands and hotels and transform the digital experience to improve customer acquisition and retention. Radisson has worked with Accenture Interactive previously to create a chatbot for the meetings and event planners. This new appointment will […]

“We are ready to embark on the next 15 years – with [a] heavy focus on accelerating digital, mobile and creating powerful content for our clients and their brands. We strive to be the most creative and proactive communications group in the region.” These were Reda Raad’s words at the agency’s 15th anniversary in the […]

Image credit: Anindito Mukherjee/Bloomberg Irwin Gotlieb hasn’t taken two consecutive weeks off in the last 48 years. That’s about to change. The GroupM chairman retired from his role just a few days ago and will now serve as an advisor to WPP. He tells Ad Age he’s committed to WPP CEO Martin Sorrell for at […]

When Domino’s went looking for a new Hispanic agency, its executives demanded certain agency employees be present at pitch meetings – and not just the top dogs. “We said multiple times, ‘I don’t care how junior they are. If they’re working on my business, I want to meet them,’” says Karen Kaiser, vice-president of national […]

Publicis Media is launching “Commerce” as a Publicis Media global practice dedicated to commerce strategy, media and marketplace investment, as well as content and merchandising. Ali Nehme will serve as Global Practice Lead, Commerce, Publicis Media, and report into Digitas Global Brand President Michael Kahn, who will also serve as executive sponsor of the Commerce […]

Big digital players have done much since he issued a challenge for them to get third-party audience verification, eliminate fraud and ensure brand safety a year ago, but Procter & Gamble Co. still has cut spending on them by 20 to 50 percent, chief brand officer Marc Pritchard said in a speech to the Association of National […]

The last two years have been a roller coaster for Publicis Groupe. Following the introduction of its “Power of One” philosophy, the group has restructured, reorganized, launched new agencies, merged some and so on. Now, it has once again, announced three new changes: Creation of Publicis Spine to fuse consumer and enterprise transformation Organization of […]

Family business-owned Al Fahim Group has selected Garage366 as the media and creative agency. Ahmad Sabra, Managing Director & Founder, Garage366, said, “We look forward to partnering with Al Fahim Group to develop synergies along with their numerous divisions.” Al Fahim Group subsidiaries engage in automotive, hospitality, industrial, property investment, and travel & tourism businesses […]

Independent creative communication agency, tamra C2, recently revealed C2 NATIVE, a separate entity focused on delivering data-driven digital communications, technologies and solutions for brands in the region. The new entity has also been signed on as the second agency in the world for the Oracle DMP (Data Management Platform) agency model partnership that enables the […]

“In the Middle East, there have been many wars and recessions, and this is another recession. So, what do you do?” asks Elie Khouri. He not only seems unperturbed by the varied challenges the region is facing, but, more strikingly, he continues to be optimistic – even enthusiastic. We catch up with him to find […]

Earlier this year, the CEO of one of the region’s leading agencies announced, almost nonchalantly: “Like it or not, we’re in a recession.” And he’s not alone: nearly 53 percent of UAE residents think so too, says a Nielsen survey, released earlier this year. And, although this belief isn’t grounded in truth, at least for […]

Ciaran Bonass started his career as an animator in 1996, after which he moved on to DoubleClick in 2001 – even before Google acquired it – and then to TBWA, where he was instrumental in setting up the digital arm. In 2014, Bonass joined Havas Digital Middle East as creative director and, as the agency […]

The year of mobile. Cross-device targeting. Geofencing. Personalized marketing. Identity-based targeting. The small screen revolution. These are just some of the phrases that do the rounds when people talk about mobile – if not digital – advertising. However, there seems to be a certain bubble surrounding mobile advertising in the MENA region, where smartphone penetration […]