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Search Results for : Media And Creative

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Masterminds
September 28, 2020
Enabling the Agency of the Future with Facebook
Industry
June 16, 2020 Pandemic Perspectives: Mounir Harfouche

How Covid-19 is changing the business and the industry at large, according to Mullen Lowe’s Chief Executive Officer of Middle East and North Africa. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? The impact of Covid-19 was a sudden shock that forced everyone [in the industry] to quickly find solutions to […]

Industry
June 26, 2019 The Inevitability Of Augmented Journalism

By Caline Malek As the Gulf prepares to embrace the Fourth Industrial Revolution, artificial intelligence (AI) is expected to bring a number of benefits to many industries, including the media sector. Indeed, robo-journalism – the automated creation of news article by an algorithm – is rapidly gaining ground around the world. Many prestigious media outlets […]

Industry
May 20, 2018 Two big brands have appointed Accenture. But, where are the agencies?

Just recently, Radisson Hotel Group appointed Accenture Interactive as its global experience agency to increase the digital presence of the company’s brands and hotels and transform the digital experience to improve customer acquisition and retention. Radisson has worked with Accenture Interactive previously to create a chatbot for the meetings and event planners. This new appointment will […]

Industry
April 26, 2018 EXCLUSIVE: Reda Raad reveals the transformation of TBWA\Raad

“We are ready to embark on the next 15 years – with [a] heavy focus on accelerating digital, mobile and creating powerful content for our clients and their brands. We strive to be the most creative and proactive communications group in the region.” These were Reda Raad’s words at the agency’s 15th anniversary in the […]

Industry
April 09, 2018 Irwin Gotlieb on rebundling, industry mistrust and what he won’t do in retirement

Image credit: Anindito Mukherjee/Bloomberg Irwin Gotlieb hasn’t taken two consecutive weeks off in the last 48 years. That’s about to change. The GroupM chairman retired from his role just a few days ago and will now serve as an advisor to WPP. He tells Ad Age he’s committed to WPP CEO Martin Sorrell for at […]

Industry
April 03, 2018 The new pitch process: shorter, faster, better

When Domino’s went looking for a new Hispanic agency, its executives demanded certain agency employees be present at pitch meetings – and not just the top dogs. “We said multiple times, ‘I don’t care how junior they are. If they’re working on my business, I want to meet them,’” says Karen Kaiser, vice-president of national […]

People
March 30, 2018 Ali Nehme to head Publicis Media’s global commerce capability

Publicis Media is launching “Commerce” as a Publicis Media global practice dedicated to commerce strategy, media and marketplace investment, as well as content and merchandising. Ali Nehme will serve as Global Practice Lead, Commerce, Publicis Media, and report into Digitas Global Brand President Michael Kahn, who will also serve as executive sponsor of the Commerce […]

Industry
March 04, 2018 P&G sees better attitude among big digital players. Then why is it still cutting spends?

Big digital players have done much since he issued a challenge for them to get third-party audience verification, eliminate fraud and ensure brand safety a year ago, but Procter & Gamble Co. still has cut spending on them by 20 to 50 percent, chief brand officer Marc Pritchard said in a speech to the Association of National […]

Industry
October 15, 2017 Publicis Groupe reorganizes structure… again

The last two years have been a roller coaster for Publicis Groupe. Following the introduction of its “Power of One” philosophy, the group has restructured, reorganized, launched new agencies, merged some and so on. Now, it has once again, announced three new changes: Creation of Publicis Spine to fuse consumer and enterprise transformation Organization of […]

Industry
July 04, 2017 Garage366 appointed media & creative agency by Al Fahim Group

Family business-owned Al Fahim Group has selected Garage366 as the media and creative agency. Ahmad Sabra, Managing Director & Founder, Garage366, said, “We look forward to partnering with Al Fahim Group to develop synergies along with their numerous divisions.” Al Fahim Group subsidiaries engage in automotive, hospitality, industrial, property investment, and travel & tourism businesses […]

Industry
February 15, 2017 Tamra C2 launches C2 NATIVE, signs up with Oracle DMP

Independent creative communication agency, tamra C2, recently revealed C2 NATIVE, a separate entity focused on delivering data-driven digital communications, technologies and solutions for brands in the region. The new entity has also been signed on as the second agency in the world for the Oracle DMP (Data Management Platform) agency model partnership that enables the […]

Industry
July 25, 2016 Get excited

“In the Middle East, there have been many wars and recessions, and this is another recession. So, what do you do?” asks Elie Khouri. He not only seems unperturbed by the varied challenges the region is facing, but, more strikingly, he continues to be optimistic – even enthusiastic. We catch up with him to find […]

Industry
July 24, 2016 It’s all good

Earlier this year, the CEO of one of the region’s leading agencies announced, almost nonchalantly: “Like it or not, we’re in a recession.” And he’s not alone: nearly 53 percent of UAE residents think so too, says a Nielsen survey, released earlier this year. And, although this belief isn’t grounded in truth, at least for […]

Industry
May 15, 2016 Full circle

Ciaran Bonass started his career as an animator in 1996, after which he moved on to DoubleClick in 2001 – even before Google acquired it – and then to TBWA, where he was instrumental in setting up the digital arm. In 2014, Bonass joined Havas Digital Middle East as creative director and, as the agency […]

Industry
May 15, 2016 Back to the future

Sitting in his office full of Star Wars memorabilia made from recycled motorcycle parts and a life-sized frame of Han Solo stuck in carbonite, Samara has a quiet air of confidence and an edgy excitement about the new structure and future of OMD. We caught up with him to learn about the philosophy driving this […]

Industry
March 06, 2016 Make the call

The year of mobile. Cross-device targeting. Geofencing. Personalized marketing. Identity-based targeting. The small screen revolution. These are just some of the phrases that do the rounds when people talk about mobile – if not digital – advertising. However, there seems to be a certain bubble surrounding mobile advertising in the MENA region, where smartphone penetration […]

Industry
December 21, 2015 Good, better, best

As the year draws to a close, Communicate looks back at who won what to determine its Agency of the Year ranking. We’re far from assuming that awards are all it takes to achieve success, but we can’t deny that they do play a role in achieving it. The list is based on a tally […]

Industry
August 06, 2015 Out of context

It seems that the phrase “content is king” is as old as the advertising industry itself. However, there is a new player in the game and it is quickly growing to be bigger. Some might argue that if content is king, then context is god. In fact, this conversation is so contemporary that it was […]

Industry
December 28, 2014 May the best agency win

It’s that time of the year again; no, not the time for new resolutions and old regrets – at least, not in print – but the time for Communicate to unveil its list of the top creative and media agencies of the year, based on the most awarded campaigns of 2014.  The list is based on a […]

Culture
May 25, 2016 The right-brain renaissance

When I was 17, I was hooked on Age of Empires, a computer game in which players are taken through an immersive, multi-player journey of a village becoming a town, a town becoming a country and a country growing into an empire. In a storyline that was primarily unscripted – and somewhat akin to the […]

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