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Search Results for : Mcdonalds

man
People
December 09, 2020
Twitter Announces #BestofTweets 2020 in MENA
People
June 15, 2020 Why It Helps for Brands to Be Brave

Stephen George, CEO & Founder of California-based Surkus, a platform that connects businesses with consumers, talks about the importance of brands standing in solidarity with people during social situations. “For once. Don’t do it.” Nike’s message in its recent ad campaign flips its long-standing tagline, with powerful results. The brand was one of the first big […]

Industry
April 30, 2020 Understanding the Anatomy of Effective Marketing In MENA

WARC, the global authority on advertising and media effectiveness releases the anatomy of effectiveness report for the MENA region. The report aimed at advertising agencies, marketers, and media owners alike, highlighting five key priorities for brands seeking to improve their impact in the Middle East and North Africa region. The report has been created in collaboration with […]

Industry
February 19, 2020 How Brands Can Leverage Augmented Reality on Snap

No doubt Snap is the platform that popularized augmented reality. Vishal Badiani, Creative Strategy Lead at Snap Inc. MENA, explains how brands can make the best out of it. What are the various ad solutions available to brands on Snap? Snapchat has only offered advertising to brands since 2015 – we’re still a very young […]

Industry
December 22, 2019 McDonald’s Recruits Through Snapchat Lens

Now get a job through Snapchat! The quick-service restaurant chain launched a recruitment campaign in the month of October, targeting Saudi Nationals through Snapchat Lens, making it the first brand in the MENA region to do so. The aim of the campaign was to fill 850+ positions across multiple roles including manager trainees, guest experience leaders, […]

People
July 21, 2019 Inside The New Visual Identity Being Served Up At McDonald’s

By Ann-Christine Diaz For the everyday consumer, the name McDonald’s might summon a handful of singular images: the Golden Arches, a Big Mac, a red container of fries, Ronald McDonald. But just two years ago, if you surveyed the company’s advertising around the world, you’d find a completely different picture: jumbled messages comprising a mish-mash […]

Industry
June 02, 2019 Responsible Advertising To The Rescue?

By Sharvari Alape People experience ads everywhere. From sponsored ads on social media,  the in-between ads on TV to the enormous billboards on the streets. However, that does not mean they resonate with the advertisement on a level to spark an action. Comparatively, very few campaigns over the last years have tackled specific social  issues […]

Industry
January 22, 2019 OMD Egypt wins McDonald’s digital and social account

Following a four-way competitive pitch, McDonald’s Egypt has decided to award its digital and social media account to OMD Egypt effective January 2019. The account was previously managed by Digital Republic. This represents a major win for OMD Egypt as McDonald’s isn’t only a key client of the global network but also a highly innovative […]

Industry
February 14, 2018 Publicis Groupe creates new agency for auto client

Mercedes-Benz has hired Publicis Groupe as its global agency network for creative and digital transformation, following a six-month review. The assignment will span around 40 markets worldwide, but will exclude the US, Germany and China, which are handled by Merkley & Partners, Antoni and BBDO, respectively. Publicis Groupe will work closely with these other agency partners. The […]

Industry
July 05, 2017 Why are brands not standing by their creatives?

By Graeme Erens, CEO, Genius Loci Branding, Design & Wayfinding It’s been an exciting time recently seeing the ups and downs some global brands have had, with the media highlighting the brands disconnect from market emotions and customer opinions. Or, has the paranoia of a social media backlash set off a sequence of knee-jerk reactions […]

Industry
May 17, 2017 The Marketing Society celebrates first anniversary in the Middle East

The Marketing Society, a global network of 3000 senior marketers headquartered in the UK, marks the first anniversary of its Middle East chapter this week. Created to inspire bolder marketing leadership among senior in-house marketers, The Marketing Society Middle East brings together some of the region’s most seasoned marketers to learn, develop and share best […]

Industry
March 15, 2017 Bots & Brands: Introduction

Your bi-weekly news on how brands are using bots around the world by Simon Hudson, CEO and founder of Brndstr Love them or hate them, bots are fast becoming the new vertical for brands to run campaigns on. These programmatic, digital assistants that sit inside social channels are becoming extremely popular around the world. Over […]

Industry
January 11, 2017 Brndstr launches bot studio and VR lab

Dubai-based creative tech house Brndstr has opened what it claims to be the region’s first dedicated bot (social chat robots) studio and VR lab. Established in June 2013 by ex-Groupon city planner Simon Hudson (pictured above), Brndstr set out to help brands integrate their internal systems into social media platforms allowing audiences to engage with […]

Industry
May 07, 2016 Serviceplan Middle East launches Mediaplus Espresso as new media arm of Haus Der Kommunikation

(L: Rami Hmadeh, managing partner of Serviceplan Middle East; R:Azhar Siddiqui, managing partner of Mediaplus Espresso) Serviceplan Middle East’s media arm Mediaplus has acquired local agency Espresso, forming Mediaplus Espresso as the regional group for media within the integrated solutions agency. The new media agency aims to go beyond traditional buying through platform strategy, data […]

Industry
March 21, 2016 Twitter celebrates 10th birthday by thanking brands

On its 10th birthday, Twitter is paying homage to the people and brands who have experimented, innovated and grown with the platform, transforming the role of the platform and of advertising itself in the process. Twitter is celebrating by listing the 10 factors that make the platform unique for brands and highlighting those brands that […]

Industry
May 07, 2015 Brndstr launches new mobile app to drive brand campaigns on Instagram

Brndstr, a Dubai-based tech startup officially launched the Innbx app at TechCrunch Disrupt in New York from 4-5 May. Innbx is a free mobile application developed to enhance the way brands engage with users on Instagram, allowing people to manage multiple accounts, to categorize followers in groups and to save social content directly onto mobile […]

Industry
August 14, 2014 Top 10 online trending bytes

Online journal trendingbytes.com shares the latest digital, web and user insights, as well as social media news, with Communicate Levant. Apple and Samsung drop lawsuits outside of the US Since their divorce (ie: stopped working hand-in-hand), Samsung and Apple have been waging a relentless legal war against each other. But, it seems like the two […]

Industry
June 27, 2014 Right Match

  In the Lebanese shy sports marketing environment, some local brands are still making it After the 2014 Winter Olympics in Sochi and the recent UEFA Champions League, the next and biggest sports – and ad – event of the year, is the 2014 FIFA World Cup. “Leading Lebanese and global brands know that, every […]

Industry
June 25, 2014 Talking tactics

  Football is not just a passion, but also big business in the Middle East region – with cash-rich Gulf states investing serious money in a bid to enhance their countries’ brands globally. According to Deloitte, seven out of 20 top football clubs in the world by revenue are sponsored by Middle Eastern airlines, including AC Milan (Emirates Airline) and Manchester City […]

Industry
January 14, 2014 Abu Dhabi taxis to feature interactive adverts this month

Starting this month, the Abu Dhabi taxis will greet their passengers with interactive touch screens, reported the National last month. The screens will show ads that are location and time-relevant since the Taxi Media system uses a GPS system that tracks the vehicle. “For example, McDonalds can advertise breakfast in the morning, changing the advertising […]

man
Industry
January 25, 2021
McDonald’s RICC Strengthens Partnership with MEmob+
Industry
May 17, 2020 Iftar Hourglass

During the holy month of Ramadan, food companies must abstain from showing food in their ads to avoid temptation during fasting. Sounds tricky, doesn’t it? However, McDonald’s and Leo Burnett KSA, have found a way to work around it. Their new Iftar Sandclock campaign features a virtual, live hourglass that counts down the time until […]

Industry
April 14, 2020 The History of Advertising During Recessions

Kunal Gupta, CEO of digital media technology provider Polar, shares learnings from past recessions so that we can better address the covid-19 crisis.

Masterminds
Facebook Hub
July 15, 2019 Behind the Success of McDonald’s 2018 FIFA World Cup Campaign

“We live in an era of disruption; the speed and frequency with which brands connect with customers every day have been transformed dramatically, as consumers are more digitally connected. The key to success for brands is agility; that’s why at McDonald’s we are seeking progress over perfection. As marketers we need to have a high tolerance for risk, we recognized that we need to test new things, fail fast, spot the successes, and scale fast. We collaborated with Facebook because we knew that we could leverage data analytics and insights to help point us in the right direction, supporting our move from mass marketing to mass personalization. This is key to making our customers’ journey more memorable and providing an exceptional personal experience.” - Tarek El Kady, Senior Director, Marketing – McDonald’s MEA

Industry
December 14, 2015 McDonald’s UAE expands “Create Your Taste” platform in the Emirates

This past October, McDonald’s launched its latest “Create Your Taste” (CYT) platform in Al Ghurair Centre. Since the original launch, McDonald’s has recently expanded the new concept to three more UAE branches, which offers customers table service and a variety of customizable gourmet burgers. The new experience allows customers to order on a touchscreen kiosk, […]

Industry
May 11, 2014 Sound plans

  American marketers will again spend more on music sponsorships this year, much of it during the summer festival season that kicked off with the start of Coachella Valley Music and Arts Festival last month in California. By the time Coachella concludes, it will have charged millions of dollars for connecting its millennial attendees with […]

Industry
November 28, 2013 McDonald’s Lebanon shines at the Marketing Awards Show in Dubai

McDonald’s Lebanon won the Best Social Media Strategy Award for its “Tastes of the World” campaign at the Marketing Awards Show, held in Dubai in November. In April 2013, McDonald’s Lebanon introduced three limited-edition burgers from three different parts of the world under the “Tastes of the World” campaign. Marketing co-ordinator at McDonald’s Lebanon, Alissar […]

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