Search Results for : Maurice Levy

Clients want one partner to simplify the fragmentation and data – and today’s shops may not be among them Winter is coming. The old families are preparing their troops and poring over strategies in a race to secure their territory before it is invaded by new and unfamiliar forces. The best option might be to […]

Kevin Roberts is in hot water. Earlier this week, the Saatchi & Saatchi chairman told Business Insider the gender diversity debate in the ad industry is ‘over’ and some women lack ‘the vertical ambition’ to reach senior positions. Shortly after its publication, Roberts was put on ‘a leave of absence’. Publicis CEO Maurice Levy distanced himself from […]

“In the Middle East, there have been many wars and recessions, and this is another recession. So, what do you do?” asks Elie Khouri. He not only seems unperturbed by the varied challenges the region is facing, but, more strikingly, he continues to be optimistic – even enthusiastic. We catch up with him to find […]

Global marketing and communications group Publicis announced the signing of a strategic partnership with internet giant Tencent earlier this week at the Viva Technology Paris, a leading event devoted to start-ups and innovation.   Tencent, operates popular social and media platforms in China, and this partnership is claimed to be the first of its kind […]

The world’s largest advertising and marketing service groups have decided, for once, to put their competitive differences aside and collaborate and support the United Nations for the good of the world. Dentsu, Havas, IPG, Omnicom, Publicis Groupe and WPP pledged to launch “Common Ground”, a major initiative in support of the UN’s Sustainable Development Goals […]

Following the global reorganization of Publicis Groupe into four ‘solution hubs’ – Publicis.Communications, Publicis Media, Publicis Sapient and Publicis Healthcare – the chief executive officer of Leo Burnett, Raja Trad, has stepped up to head the MENA operations of Publicis Communications. The three brand agencies under Trad’s leadership are Leo Burnett, Publicis Middle East and […]

Publicis Groupe has announced a simplified structure and new leadership positions for its media arm, Publicis Media. “We are driven to get to the future first. Publicis Media is a fresh opportunity to simplify our organization, invent more modern approaches to gain efficiency, introduce structures for greater collaboration and effectiveness, and drive new levels of […]

  Publicis Groupe is back on track with its digital acquisitions only months after its failed merger with rival Omnicom, and it’s going big. The French holding company said Monday morning that it has inked a deal to acquire Boston-based digital network Sapient Corp for $3.7 billion in an all-cash transaction at $25 per share. The […]

Publicis Groupe’s organic growth – excluding acquisitions – was just 1 percent for the third quarter of 2014, as chairman-CEO Maurice Lévy continued to blame his group’s poor performance on the failed merger with Omnicom. Revenues were up 4.4 percent to $2.2 billion in the third quarter. In an attempt to leave the bad memories […]

  While Adage reported that Maurice Levy would remain chairman-CEO of Publicis Groupe until 2017, and the Wall Street Journal claimed that the group extended Levy’s tenure until early that same year, an official press statement by Publicis on September 16 leads to no conclusion of the sort. The statement, announcing “strategic directions for 2018”, […]

Last week, Publicis Groupe  and Adobe announced the launch of the Always-On Platform, an end-to-end marketing management platform from Publicis Groupe that automates and connects all components of a client’s marketing efforts. The platform will standardize on Adobe Marketing Cloud, offering all Publicis Groupe agencies access to content creation, marketing intelligence, audience build and identification, campaign […]

More than nine months after announcing a plan to team up in a $35 billion “merger of equals,” Publicis Groupe and Omnicom Group have called off the deal, the companies said Thursday evening. The agency holding companies, owners of many of the most prominent ad networks in the world, blamed the blowup on “difficulties in […]

  It was the tweet heard around the world, but was it worth $1 billion? That was the value Publicis Groupe CEO Maurice Levy put on the star-studded Oscar smartphone “selfie” during an interview in Cannes earlier this week. He also immodestly took credit for it, which is a stretch because while Publicis buying arm Starcom Mediavest did broker Samsung‘s […]