Search Results for : Marketing Mix

There’s a love-hate relationship with influencer marketing. The need for it, in driving consumer attention is undeniable- 94% of marketers in the UAE believe so, according to a study by BPG Group in 2017. But despite the numbers, many have begun to question the ROI of collaborating with influencers, especially the macro ones who command […]

In an effort to be more sustainable, Ikea is taking new steps. It’s cutting a big part of its marketing to apply the financial resources to a new US campaign. Beginning Wednesday, the 75-year-old Swedish retailer is doing its first national out-of-home push in the US, where it operates 48 stores, and hosting live catalog […]

  China’s food safety watchdog just cracked down on a new trend in China: juice packaged in fake medical blood bags. The drinks, priced in the $3 to $5 range, were inspired by US TV hits popular with pop culture-savvy young consumers. One was called the Vampire Diaries Drink. Some had a blood type printed […]