Nadim Samara, CEO at OMG MENA, and Andreas Frangeskides, Director-Marketing Solutions at Annalect MENA, explain how Omnicom Media Group harnesses the power of data via Omni, its proprietary data management platform.
You have probably heard it many times already, haven’t you? Data — big or small — is the new “Holy Grail of modern marketing”. When it comes to programmatic trading of advertising inventory, data — in a similar fashion to Jerusalem for the Abrahamic religions Judaism, Christianity and Islam – sits at the epicenter […]
Last week, Publicis Groupe and Adobe announced the launch of the Always-On Platform, an end-to-end marketing management platform from Publicis Groupe that automates and connects all components of a client’s marketing efforts. The platform will standardize on Adobe Marketing Cloud, offering all Publicis Groupe agencies access to content creation, marketing intelligence, audience build and identification, campaign […]