UAE SEES 41% INCREASE IN CRYPTO APP DOWNLOADS IN 2024 APPFLYER REPORTS
Momentum remains strong for 2025, but AppsFlyer highlights that capitalising on this market surge and retaining users will take strategic marketing efforts
The UAE is fast becoming a key market for crypto companies looking to rapidly grow their user bases. Through 2024, the region saw an impressive 41% surge in year-on-year installs of apps used for the trading and management of cryptocurrency assets. This is according to research from AppsFlyer which measured install and usage trends across 49 of the most popular crypto apps.
Of the 15 million downloads that occurred in the Emirates last year, the majority took place in the second half of the year. In fact, each month in the last quarter of the year saw installs exceed 1 million, with the largest spike of 2.8 million taking place in December.
Offering insight into these findings, Shani Rosenfelder, Director of Market Insights at AppsFlyer stated that fuelling this growth will require strategic campaigning, highlighting that 60% of crypto app traffic in 2024 was driven by aggressive marketing efforts. Moreover, analysing engagement trends around crypto apps on Android devices, AppsFlyer’s researchers found that one in five apps is uninstalled within just 30 days — which means marketers must create a seamless journey and deliver a top notch onboarding experience, otherwise they risk churn.
Challenging as this may be, AppsFlyer’s research suggests there is good reason for crypto app marketers to remain committed to aggressive campaigning. In January of this year, monthly crypto app installs in the UAE totaled nearly 3.5 million.
