OGILVY ONE AND PROGRESS UNVEIL EXCLUSIVE INSIGHTS ON CREATING AI-POWERED EXPERIENCES
Industry leaders and seasoned marketing professionals gathered at an event, which showcased real world examples of how AI is reshaping customer engagement.
Ogilvy One, the global brand for Ogilvy’s current and next-generation services for business, brand and customer value, and Progress, the trusted provider of AI-powered digital experiences and infrastructure software, today unveiled exclusive insights with Progress Sitefinity, a cloud-based, AI-powered CMS, on creating AI-powered digital experiences that enhance customer engagement, at a partner event held in Dubai.
The event featured several high-level discussions, attended by industry experts and marketing professionals. A session on Driving Engagement Through AI-Powered Personalisation and Customer Data highlighted how actionable AI strategies can drive measurable results. Led by Frans Riemersma, author and MarTech influencer, the session underlined the power of AI in predicting future consumer actions going beyond just customer behaviour. Frans also demonstrated how to build business use cases that utilise data, content and features, and how to maximise the personalisation of customer journeys through marketing technology backed by AI.
A panel discussion on Modern Digital Experience also brought together industry leaders to explore the evolving expectations of today’s customers and the strategies required to meet them. Expert participants discussed the essential elements needed to build a seamless, connected, and personalised digital journey, offering real-world examples of how AI and marketing technology are reshaping customer engagement.
The discussion also focused on the effective use of AI in personalisation, the nuances of crafting impactful omnichannel experiences, and the tangible benefits of leveraging data-driven insights to enhance customer interactions.Following the panel discussion, Ogilvy One presented an in-depth case study on how personalised, predictive, data and behavior-driven communications can significantly impact customer engagement. The study explored how historical customer behaviour patterns, leveraging previous transactions with customer first-party data, and aligning communications with on-sale SKUs resulted in highly personalised, automated follow-up messages across multiple channels, ultimately driving higher online and offline sales.
Ogilvy One focuses on creating personalised, data-led experiences that drive meaningful connections between businesses and their audiences. Through its collaboration with Progress Sitefinity, Ogilvy One will further enhance its ability to deliver intelligent, scalable digital strategies. By combining Ogilvy One’s expertise in customer engagement with Progress Sitefinity’s advanced AI-powered content management and automation capabilities, the partnership will enable brands to harness data, personalise interactions, and drive long-term customer loyalty and business growth.
