Search Results for : Landmark

Emirates Nation Brand’s Khaled AlShehhi explains how the Emirates developed a unique campaign that celebrates the historic Hope Probe launch. At 1.58 am on June 20, the world heard for the first Arabic countdown ever, marking the launch of the Hope Probe, the first Arab interplanetary mission that will reach Mars orbit in approximately 200 […]

Snap announced a flurry of new products and features at the Snap Partners Summit 2020, held on June 11. Communicate was given a sneak peek. Augmenting augmented reality Building on its firmly-held belief that reinventing the camera represents the greatest opportunity to improve the way people live and communicate, Snap takes justified pride in having […]

Babyshop celebrates Ramadan using children’s words of hope and compassion. At a time when many brands are trying to spread messages of solidarity and positivity, Landmark Group’s children retail store chain Babyshop hit a high note with “A World We Deserve,” a film released globally on the eve of Ramadan to, in these peculiar times, […]

“Facebook and Instagram have delivered on building international awareness with incredible reach. Partnering with Facebook and utilizing the creative solutions team in the best ways possible, enabled us to maximize engagement and view-through rate.” – Anthony Ward, VP Marketing, Expo 2020

Snap Inc. has announced today Lens 2.1, a new update to Lens Studio, Snap’s lens app makes it possible for anyone to build Augmented Reality (AR)  for Snapchat. Lens Studio is an open platform to all  creators, advertisers, designers and others.  “This means that partners and advertisers may use Lens Studio to create Lenses that […]

Communication architects balcony8 have been appointed as the new multi-disciplinary agency to represent Waterfront Market across a variety of channels over the course of the next year. The agency has been assigned to promote and grow the presence of Waterfront Market within the UAE working collaboratively with the marketing team. A state-of-the-art facility housing produce, […]

By Atif Altaf, associate marketing manager, and member of the International Council of Shopping Centers (ICSC) Life is no more a straight road leading toward dreams; it is now a steep mountain to climb up high. Days from being ‘slow & steady’ are geared up to be ‘fast & ready’ for people to run, change […]

Ramadan is a peak period for advertisers as audiences purchase more as well as consume more content on different channels. The last couple of years have seen a gradual shift from TV spends to digital not only during Ramadan, but also throughout the year. However, Ramadan is one month during which both TV consumption and […]