Search Results for : Kantar Media

Grey is out as Revlon’s global agency of record after a year, the agency confirmed. “Our contract ran through June, and we both chose not to renew,” says Grey spokesman Owen Dougherty. The agency continued its work as Revlon got its internal agency up and running, he says. But the move does not mean good […]

In an effort to be more sustainable, Ikea is taking new steps. It’s cutting a big part of its marketing to apply the financial resources to a new US campaign. Beginning Wednesday, the 75-year-old Swedish retailer is doing its first national out-of-home push in the US, where it operates 48 stores, and hosting live catalog […]

Earth’s biggest advertiser, Procter & Gamble Co., is “piloting” three new agency models that are fast taking over some of its biggest brands in its biggest countries. Among the most notable changes is a new yet-to-be-named multiagency agency led by Publicis Groupe and covering all of P&G’s North American fabric-care business. That business alone accounts for […]

Independent media auditor Centre d’étude des supports de publicité (CESP) has audited the national TView people meter-based Television Audience Measurement (TAM) service in the UAE and found it aligned with international standards, reinforcing Kantar Media’s solution. The TView service delivers daily TV ratings and is funded and endorsed by media players in the UAE, including […]

The UAE’s TV audience ratings system, tview, has been given the green light for wide-scale industry adoption, following an intensive quality audit conducted by Paris-based international specialists CESP. The audit report, which was presented to the media industry yesterday at an event hosted by the Media Zone Authority in Abu Dhabi, concluded that tview had […]

Online journal trendingbytes.com shares the latest digital, web and user insights, as well as social media news, with Communicate Levant. New iPads and iMacs? Hey fanboy, are you not over the iPhone 6 yet? Because Apple has already got some new gear for you… However, this month’s announcements won’t be as exciting as the last […]

  BlackBerry wants to resurrect itself as a business brand. And it has tapped a top B2B agency, gyro to lead the charge. Following a pitch, BlackBerry selected gyro as its global agency of record to promote BlackBerry Passport, its first new handset under CEO John Chen. The agency will also be responsible for communicating the company’s […]

  When developers first starting building for Apple’s phones, in 2007, they were given one format for the four-inch iPhone screens. A larger format came along three years later, when the iPad debuted. Google, on the other hand, gave developers an array of options, so they could build apps for its ever-evolving cache of hardware partners […]

  Burger King Worldwide is in talks to buy Canadian chain Tim Hortons and move its headquarters to Canada, becoming the latest American company seeking to relocate to a lower-tax country. Burger King would create the world’s third largest fast food chain by merging with Canada’s biggest seller of coffee and doughnuts, the companies said […]

Coca-Cola has agreed to swap some brands and buy a 17 percent stake in Monster Beverage Corp. for about $2.15 billion, increasing its bet on the burgeoning energy drink market. The move is part of a deal that will include the transfer of Coca-Cola’s energy drinks NOS, Full Throttle, Burn, Mother and Play to Monster, according […]

  It was the tweet heard around the world, but was it worth $1 billion? That was the value Publicis Groupe CEO Maurice Levy put on the star-studded Oscar smartphone “selfie” during an interview in Cannes earlier this week. He also immodestly took credit for it, which is a stretch because while Publicis buying arm Starcom Mediavest did broker Samsung‘s […]

MasterCard has selected Carat to be its new media agency across most of the globe, retaining incumbent UM only in Latin America. The marketer spent $126.6 million on domestic measured media in 2012, the last full year of available spending data from Kantar Media. Globally, the company spends about $250 million, according to people familiar with the matter. The latest […]

Ad units in magazines’ iPad editions climbed 16 percent in 2013, according to a report out on December 23 by MPA-The Association of Magazine Media-  and Kantar Media. The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular headwinds affecting print media. […]