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Search Results for : Horizon

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Industry
February 08, 2021
The Key Takeaways From OMD's Reset 2021
man
People
November 11, 2020
How Majid TV Is Developing Children Content in and for the Region
People
October 06, 2020 Khaled AlShehhi: “Our Ambition Is to Inspire People at Home and Abroad”

Khaled AlShehhi, Executive Director of Marketing & Communication at the Public Diplomacy Office in the UAE Ministry of Cabinet Affairs and the Future, tells Communicate how he got into marketing, what his work means to him, and how he sees the role of government communications. What is your background and when did you start in […]

People
September 14, 2020 Why Embracing Change Is Crucial for Media Agencies Post COVID-19
Nourah Al Fayez, Head of Transformation at Google, on how the pandemic has accelerated the need for digital transformation.
Industry
August 26, 2020 It’s Sound Logic

By Sachin Mendonca, Strategy Director at Geometry MENA. Every brand is fighting for their share of attention online, against the backdrop of a limitless pool of exciting content that’s constantly growing. Yet, we find that the behavior of spending time around a single piece of content decreases by the minute. There’s simply too much [content] […]

Industry
August 09, 2020 Social Media Trends for 2020

As a brand today, it’s really difficult to stand out on social media because of the massive overload of content that is present on these platforms. Brands, both established as well as newcomers have to be really strategic in their approach, in order to connect with their target audience. Influencer Marketing Hub, the leading resource […]

Industry
August 05, 2020 The Power of Vertical Videos

The National Research Group, an independent market research company was commissioned by Snap Inc. to conduct a study to learn how Gen Z and Millennials are engaging with mobile video entertainment, and what to expect as the world enters a new era of mobile-first experiences. The new study examines how demand for TV-quality mobile content […]

Industry
May 21, 2020 Welcoming a Cookie-less Future

Jessica Usenbor, Platforms & Capabilities – Programmatic Lead at OMG, explains how Google’s phasing out of third-party cookies will in fact help the industry go back to basics. The deprecation of the third-party cookie is an opportunity for advertising to get back to its essence and focus on its core objective: to build customer trust […]

Industry
April 02, 2020 Covid-19 has Ushered in a New Era in Crisis Communications

Adnan Bashir, Senior Manager for Corporate Communications at Sigma Systems, explains how the job of communications professionals will never be the same.  It goes without saying that a cloud of uncertainty now hangs over us all – and is unlikely to dissipate anytime soon. In the last few weeks, we have witnessed a cataclysmic disruption […]

Industry
March 29, 2020 Social Pulse during Social Distancing, an Evolving Conversation

Hanin Hamade, Manager, Data Sciences Practice – Publicis Media, explains why and how brands should keep an eye on the booming social media chatter around the pandemic. It is no secret that 2020 has been off to a rocky start. Conversations around covid-19 have no border and are not siloed to specific audiences; we see […]

Industry
December 26, 2019 Communicate Picks #5 – Four Moments In Tech that Failed this Decade

Earlier Communicate looked at some of the most glorious moments in tech from this decade. While there were too many great moments to count, there were also some moments that didn’t quite live up to the hype. Here’s a list of those moments in the world of tech. IGTV While Instagram falls under one of the […]

Industry
November 25, 2019 Horizon FCB Dubai Wins Big at Two Luxury Awards

Horizon FCB Dubai was tasked with designing the logo and creating an iconic identity for the world’s first 7-star VIP terminal for Dubai South. Dubai South is an emerging master-planned city leveraging its strategic location which connects both air and sea mega-ports to create a self-sustained destination that will empower businesses, families and individuals. The logo needed […]

Industry
November 06, 2019 From Public to Personal: the Changing Face of PR

By Tariq Al Sharabi, MD at Cicero and Bernay Public Relations. Technological disruptions and digital progressions have impacted the world in ways that are complex and multifaceted. Consequently, all industries are facing a constant evolution. The communication and public relations (PR) sector is no different, with the field being in constant flux, always adapting, witnessing […]

Industry
August 26, 2019 AI Will Rework, It Won’t Replace!

By Imad Lahad There is no hiding from the fact that artificial intelligence (AI) is gradually changing our world, one industry at a time. Perhaps in no greater way than in government communications. Earlier this year in Dubai, we witnessed a moment that clearly captured this sentiment. International Monetary Fund (IMF) chief Christine Lagarde was being […]

Industry
July 24, 2019 Feasting On The Five Layers Of Innovation

By Ana Andjelic  Alan Turing, WWII-code-breaker and precursor of artificial intelligence, is the new face of the UK’s 50-pound “note” (bill). The entire thing is noteworthy, but most captivating are Turing’s words inscribed on the note: “this is only a foretaste of what is to come and only the shadow of what’s going to be.” This […]

Industry
July 17, 2019 Effie Worldwide CEO On Finding Purpose

As the industry grows worldwide,“the core principles of marketing effectiveness and growth actually remains the same,” said Traci Alford, Effie Worldwide’s President and CEO in an interview with Communicate. However, Alford explains the significance of maintaining a vision that ensures that the short term and long term plans are aligned in order to maintain the […]

Masterminds
Facebook Hub
July 15, 2019 Behind the Success of McDonald’s 2018 FIFA World Cup Campaign

“We live in an era of disruption; the speed and frequency with which brands connect with customers every day have been transformed dramatically, as consumers are more digitally connected. The key to success for brands is agility; that’s why at McDonald’s we are seeking progress over perfection. As marketers we need to have a high tolerance for risk, we recognized that we need to test new things, fail fast, spot the successes, and scale fast. We collaborated with Facebook because we knew that we could leverage data analytics and insights to help point us in the right direction, supporting our move from mass marketing to mass personalization. This is key to making our customers’ journey more memorable and providing an exceptional personal experience.” - Tarek El Kady, Senior Director, Marketing – McDonald’s MEA

Industry
June 17, 2019 Sir Martin Sorrell: The Digital World

He turned an average-sized plastic manufacturing company into a marketing services giant with a market value of $20 billion. After 33 years of service, he left WPP in the midst of controversy, and within a month formed S4 Capital, providing digital marketing solutions to a broad array of clients. At age 74, executive chairman Sir […]

Industry
May 20, 2019 Mazen Jawad: Aspirations, Clients and Talent of Horizon Holdings

By Sharvari Alape Having started his journey 25 years ago with Horizon FCB, Mazen Jawad is the president of Horizon Holdings that is home for five agencies. He moves around his office with ease and familiarity as he reminisces, “I used to love watching commercials more than going to the beach with my family. I […]

Industry
April 17, 2019 How the Middle East and Africa is Getting Ready for 5G

By Femi Oshiga  The 5G future is beginning now across the Middle East and Africa.  With the technology expected to contribute billions to economies around the region, network operators are rolling out pilot deployments and making investments in communications infrastructure.   For example, GSMA reported that local operators in the United Arab Emirates (UAE) are […]

Industry
August 10, 2017 Horizon FCB Dubai named lead creative agency for Danone Nutricia

Horizon FCB Dubai has been announced the lead creative agency for one of the world leading food companies, Danone Nutricia in the Middle East. The Dubai-based integrated agency will drive the creative communication efforts in the region for Danone Nutricia Early Life Nutrition, positioning the company as the preferred choice to support parents, caregivers and healthcare […]

People
February 14, 2016 Rafic Saadeh’s outlook for 2016

Rafic Saadeh, Chairman and CEO, Horizon Holdings, on what’s the best and worst thing that can happen in 2016, and his mantra to make it through the year. What’s the best thing that can happen in 2016? From a business point of view, the best thing would be for 2016 to become a replica of […]

Industry
August 12, 2015 Egypt Post selects Horizon FCB as creative agency in Cairo

Egypt’s official postal services provider, Egypt Post, has appointed Horizon FCB Cairo to lead its advertising efforts and support Egypt Post’s celebration of 150 years of service with a media campaign. Under the new mandate, Horizon FCB Cairo will lead Egypt Post’s creative efforts to announce the entity’s celebration of its longstanding presence. The agency […]

Industry
November 18, 2014 Horizon FCB appointed creative agency for Oasis Mall

Horizon FCB has been appointed as the creative agency for Landmark Group’s Oasis Mall, a community mall on Dubai’s Sheikh Zayed Road to support the mall’s rebranding and consumer engagement initiatives. After several shortlisting phases and fine-tuning of strategy, the creativity of Horizon FCB was deemed as the most relevant and synergic with the Oasis […]

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