Search Results for : Grey Mena

Grey infamously lost the Revlon account globally as the cosmetic brand took creative duties in-house. But, closer home Grey MENA scored a big win through Dubai Electricity and Water Authority’s (DEWA) marketing and communications assignment. The account was awarded to Grey MENA following a multi-agency pitch. Effective August 2018, the Dubai office of the agency […]

Following a multi-agency pitch, Grey MENA has won the communications business for Lebanese poultry brand Hawa Chicken. Managed by Grey’s Beirut office, the assignment will include strategic brand management and the development and implementation of creative and social media campaigns for Hawa Chicken’s new and upcoming range of products. Commenting on the win, Karim Nader, […]

Following a competitive three-month pitch process, Grey MENA has won the account for natural mineral water brand AQUA Carpatica. The agreement will see the agency group managing the brand’s through the line communications, including its digital and social channels. Nadim Khoury, Grey MENA’s CEO, says in a statament: “At Grey, we are really excited to […]

Grey Group Middle East and Africa (MENA), global advertising and marketing agency, has landed the Riyad Bank account. Under an all-encompassing remit for the large banking group, the agency will handle Riyad Bank’s through-the-line communication, marketing and branding strategies. The win extends the agency’s roster of banks and financial institutions on both global and regional […]

As international and local media digressed into the infrastructural and economic implications of Dubai’s Expo 2020 bid win in November 2013 – which, according to an infographic released by Starcom MediaVest Group (SMG) MENA in early 2014, generated some 161,525 tweets, of which 118,083 were congratulatory and 82 percent were on announcement day – the […]

There was little communication around the departure of Philippe Skaff and your appointment as CEO three years ago. Why so?  It’s a mistake, because we had a lot to say in the past three years. I was focused more internally, rather than externally. I was part of the [Grey] team before I moved to Mediacom […]

  Global online payment system PayPal has announced its partnership – a revenue share agreement –  with Pokeware, an advertising tech company, to offer further benefits to both Pokeware’s merchants and customers.  The partnership allows Pokeware’s MENA merchants to offer PayPal as an additional payment method to their customers. Pokeware and PayPal’s collaboration will give […]